Monday is your Agent Partnerships Day.
Send these touches during Power 2 Hours — 8–10 AM Monday. Five real reach-outs, every Monday, builds a referral base in 90 days.
Each touch below is one of your 5 daily agent contacts. Five a day, four days a week — that's a real partner pipeline.
Don't start cold. Start warm.
Work this list top to bottom — the warmest, highest-fit agents first.
Who to target
Right-fit agents — not just any agent with a license.Green light — approach these
- Works Hampton Roads military, veteran, and first-time buyer price points
- Serves buyers near Norfolk Naval Station, NAS Oceana, or Langley-Eustis (your edge = their wins)
- Posts buyer education / community content (values-aligned)
- Newer or mid-level, building their pipeline
- Responsive, communicative, treats clients like people
Buying signals to watch for
- Just listed a starter home or a property in a military-friendly area
- Posted a "just helped this family PCS in" win you could've financed
- Complained about a lender dropping the ball
- Hosting an open house this weekend (co-host opening)
- Serves veterans, active-duty, or Guard and Reserve families
The 4-touch cadence
Fill in the bracket, copy, send. Space them out — never blast.Hey [Agent Name]! Just came across your page and love how you take care of your buyers — especially [the veterans / that military family you just closed / your community posts]. I'm Chelsi, a loan officer here in Hampton Roads; I work a lot with VA, military, and first-time buyers. Just wanted to connect with good agents in town.
Fill: [Agent Name] + one specific, true detail you actually noticed. Generic = ignored.
Subject: A Hampton Roads VA lender for your military buyers Hi [Agent Name], Chelsi Zajac here — loan officer and a leader at CMS Mortgage in Hampton Roads. I reached out on Instagram, but wanted to put a real face to the name. VA loans are my #1 — veterans, active-duty, Guard and Reserve, and surviving spouses — plus first-time, conventional, and self-employed buyers. I know the local bases and the PCS timeline, I explain everything in plain language, and I protect your closing date like it's my own. I'm not asking you to drop anyone — just be the person you call when a deal needs a different path. Can I send you my one-pager? — Chelsi · (920) 904-6268
Fill: [Agent Name]. Keep it short — agents skim.
Hey [Agent Name] — no ask here, just thought this might be useful. I put together some free, plain-language buyer guides (VA loans, the PCS buying timeline, first-time, and self-employed). Feel free to share them with any buyer who's nervous or "not sure they can." Link: /chelsi-zajac/guides/ — happy to walk any of your buyers through it personally.
Why it works: you gave them something useful before asking for anything. That's the whole game.
[Agent Name], I'd love to grab a quick coffee — 15 minutes, your spot or mine — on how I can make your next closing easier (and take the tricky buyers off your plate). No pitch, just two people who help families buy homes. What's a good week for you?
If no reply after touch 4: stop, give it 30–60 days, then restart with a fresh value-drop. Never spam.