Realtor Outreach Sequences · Jessica Mayorga

Your operating rhythm

Monday is your Agent Partnerships Day.

Send these touches during Power 2 Hours — 8–10 AM Monday. Five real reach-outs, every Monday, builds a referral base in 90 days.

How it feeds your Daily 23

10database

5agent

5lead follow‑up

3referral ask

Each touch below is one of your 5 daily agent contacts. Five a day, four days a week — that's a real partner pipeline.

Approach first

Don't start cold. Start warm.

Work this list top to bottom — the warmest, highest-fit agents first.

Agents you've already closed with (or who've sent you a deal). Reconnect first — these are your fastest yeses.

Agents with military, veteran, and PCS-relocating buyers. VA loans are their headache solved — lead with that.

Newer, hungry agents building their book. They're the most open to a real partner who'll teach and show up.

Who to target

Right-fit agents — not just any agent with a license.

Green light — approach these

Works Hampton Roads military, veteran, and first-time buyer price points
Serves buyers near Norfolk Naval Station, NAS Oceana, or Langley-Eustis (your edge = their wins)
Posts buyer education / community content (values-aligned)
Newer or mid-level, building their pipeline
Responsive, communicative, treats clients like people

Buying signals to watch for

Just listed a starter home or a property in a military-friendly area
Posted a "just helped this family PCS in" win you could've financed
Complained about a lender dropping the ball
Hosting an open house this weekend (co-host opening)
Serves veterans, active-duty, or Guard and Reserve families

The 4-touch cadence

Fill in the bracket, copy, send. Space them out — never blast.

1Instagram DMWarm hello, zero askDay 1

Hey [Agent Name]! Just came across your page and love how you take care of your buyers — especially [the veterans / that military family you just closed / your community posts]. I'm Jessica, a loan officer here in Hampton Roads; I work a lot with VA, military, and first-time buyers. Just wanted to connect with good agents in town.

Fill: [Agent Name] + one specific, true detail you actually noticed. Generic = ignored.

2EmailWho I am + a real reasonDay 4

Subject: A Hampton Roads VA lender for your military buyers Hi [Agent Name], Jessica Mayorga here — loan officer and a leader at CMS Mortgage in Hampton Roads. I reached out on Instagram, but wanted to put a real face to the name. VA loans are my #1 — veterans, active-duty, Guard and Reserve, and surviving spouses — plus first-time, conventional, and self-employed buyers. I know the local bases and the PCS timeline, I explain everything in plain language, and I protect your closing date like it's my own. I'm not asking you to drop anyone — just be the person you call when a deal needs a different path. Can I send you my one-pager? — Jessica · (757) 806-0399

Fill: [Agent Name]. Keep it short — agents skim.

3Value-dropGive before you askDay 8–10

DM or email

Hey [Agent Name] — no ask here, just thought this might be useful. I put together some free, plain-language buyer guides (VA loans, the PCS buying timeline, first-time, and self-employed). Feel free to share them with any buyer who's nervous or "not sure they can." Link: /jessica-mayorga/guides/ — happy to walk any of your buyers through it personally.

Why it works: you gave them something useful before asking for anything. That's the whole game.

4The coffee askLow-commitment, on their turfDay 14

DM or text

[Agent Name], I'd love to grab a quick coffee — 15 minutes, your spot or mine — on how I can make your next closing easier (and take the tricky buyers off your plate). No pitch, just two people who help families buy homes. What's a good week for you?

If no reply after touch 4: stop, give it 30–60 days, then restart with a fresh value-drop. Never spam.

When they push back

5 honest answers — warm, never defensive.

I already have a lender.

Totally get it — a good lender is gold, and I'd never ask you to drop anyone. I just want to be your backup for the deals your main lender can't do: VA loans, PCS-timed closings, self-employed, first-timers who need extra hand-holding. Different buyers, different needs.

Co-marketing makes me nervous (RESPA).RESPA §8

Smart to be careful — so am I. Everything I do is RESPA-clean: education and service, any shared costs split at fair market value, never paying for referrals. I'll send you exactly how it works so you can see for yourself. (Note: I'm not affiliated with the VA or any government agency — just a lender who knows VA loans well.)

I'm too busy to meet.

That's exactly why I keep it to 15 minutes, on your turf or over the phone. Or I'll just send my one-pager and you keep my info for the next deal that gets complicated. No pressure at all.

Why would I switch from who I use?

You don't switch anything. I want to be the lender you call when your usual one says "no" or goes quiet. I'm the safety net, not the replacement.

My buyers aren't military.

Perfect — I serve plenty of conventional, FHA, first-time, and self-employed buyers too. The VA expertise is just a bonus that opens more of the Hampton Roads market whenever a service member or veteran does come your way.