PREVIEW — sample content kit for review · not yet public · noindex
CMS Mortgage · Jordan Rivera · Phoenix
First 30 Days Social Starter Kit
Your first month of content — written, scripted, ready to film.
Four content pillars, an 8-week theme map, and your first ten posts fully written — hook, a 20–30 second "film this" script, the on-screen text, a ready caption in your voice, and hashtags. Copy any block and go.
4 pillars8-week map10 posts writtenBilingual
Where this fits your week Content is your attraction layer — it runs during your 2 weekly film bursts and fills the pipeline that feeds your Daily 23 lead follow-ups, plus gives you something real to say on Buyers day (Wednesday).
Do this first
Three moves to start posting this week.
You don't need a studio or a plan. You need to start. Here's the order.
01
Film Post 1 — your "reintroduce" intro today. One take, phone propped up, good light. Done beats perfect.
02
Block two 20-minute "film bursts" this week (e.g. Tue & Fri). Shoot 2–3 posts each burst — that's your whole week in 40 minutes.
03
Post Mon / Wed / Fri. Reply to every comment and DM — that's where the loans actually come from.
01
Your 4 content pillars
Every post is one of these four. Rotate them so you never run dry.
Pillar 01
First-Time, First Steps
Make the process feel possible for nervous first-time buyers. Demystify, reassure, and show the very first step. The "you don't have to know everything before we talk" pillar.
Pillar 02
Familia & First-Gen
First-generation homeownership, bilingual content, ITIN families. The emotional heart — buying a home as a family milestone, in English or Spanish, with respect.
Pillar 03
Get-Ready Coaching
Practical prep that builds trust without hype: what to gather, how FHA works, self-employed documentation, healthy money habits. Always educational — never a rate or approval claim.
Pillar 04
Phoenix Home
Local roots and community. Neighborhoods, Greater Phoenix pride, why families plant roots here. The pillar that makes you the Phoenix loan officer, not just a loan officer.
02
The 8-week theme map
A theme per week so you always know what to film. Weeks 1–2 are written below.
1
Meet Jordan
First-Time, First Steps
2
Myths & Real Talk
Get-Ready · FHA · Self-employed
3
Familia & First-Gen
Familia & First-Gen
4
Get Your Folder Ready
Get-Ready Coaching
5
FHA, Demystified
Get-Ready · FHA
6
Self-Employed & Proud
Get-Ready · Self-employed
7
This Is Phoenix
Phoenix Home
8
En Tu Idioma (ITIN)
Familia & First-Gen · ITIN
W1
Week 1 — Meet Jordan
Introduce yourself and make first-timers feel safe.
First-Time, First StepsWeek 1 · Post 1 · Reintroduce
"You might already know my name — here's what I actually do."
Film this~25 sec
Hi, I'm Jordan. A lot of you know me around Phoenix — but in case we haven't talked mortgages yet, here's what I do.
I'm a loan officer with CMS Mortgage Solutions, and I've spent years helping Greater Phoenix families buy their first home — even when they had no idea where to start. We go one step at a time, in English or Spanish, and I tell you the truth the whole way.
If you've ever wondered "could that be me?" — send me a message. Let's talk.
On-screen textIt's Jordan — let me reintroduce myselfPhoenix loan officerYears helping local familiesEnglish + EspañolOne step at a time
Caption
You may already know me around Phoenix — but here's the part that matters: I help families understand their options and get ready to buy a home, especially first-timers who feel like they're behind. You're not behind. You just need someone who's guided families through this for years to walk it with you. Aquí estoy pa' ayudarte. 💙
DM me "HOME" and let's talk. NMLS# 1122334
"You don't have to know everything before we talk."
Film this~20 sec
The number one thing I hear? "I don't even know what to ask."
Good news — that's literally my job. You don't need a perfect credit score, a giant down payment, or all the answers before you reach out. You just need to be curious.
Bring me your questions. We'll figure out the next step together.
On-screen text"I don't know what to ask"That's my jobJust bring questionsWe map the next step
Caption
If you've been putting off the conversation because you "don't know enough" — this is your sign. You don't have to know everything before we talk. That's what I'm here for. 💬
Send me a message whenever you're ready. No pressure, ever.
When a family I worked with finally got their keys, the first call wasn't to me, and it wasn't to their agent. It was to their mom. "Lo logramos." We did it.
For a lot of our familias, a home isn't just a house — it's proof the sacrifice was worth it. It's the whole family's win.
That's the part of this job I will never get tired of.
On-screen text"Lo logramos"More than a houseFirst-gen homeownersThe whole family's win
Caption
For so many of our families, buying a home is the first time anyone in the family has ever done it. That phone call home? That's everything. 🧡
If you're working toward making that call one day, let's start getting you there. Te ayudo en español o inglés.
"3 things to start gathering before you ever apply."
Film this~25 sec
Want to feel ready instead of rushed? Start a folder today with three things.
One: your last two years of income docs. Two: your last two months of bank statements. Three: a quick list of any monthly debts — car, student loans, credit cards.
That's it to start. When we talk, you'll already be ahead, and nothing along the way will catch you off guard.
On-screen textStart a folder2 yrs income docs2 mo bank statementsList your debtsBe ready, not rushed
Caption
You don't have to wait until you're "ready" to get ready. Start the folder today and you'll thank yourself later. 📌 Save this for when you're ready to talk.
Compliance: this is general education, not a commitment to lend, and not a list of approval requirements — every file is different and reviewed individually.
"Why I'd never sell mortgages anywhere but Phoenix."
Film this~20 sec
I love this city. The neighborhoods, the families, the pride people have when they finally plant roots here.
Helping someone buy a home in the town I love? That doesn't feel like work to me.
If you're dreaming about a place here in Phoenix or anywhere in Greater Phoenix, I'd love to help you make it real.
On-screen textPhoenix born & rootedGreater PhoenixRoots matterLocal, for real
Caption
Phoenix isn't just where I work — it's home. Helping families put down roots here is the best part of what I do. 🌵
Where in Phoenix are you dreaming about? Tell me in the comments. 👇
Bust the myths that keep families renting, with warmth and zero hype.
Get-Ready CoachingPrograms varyWeek 2 · Post 6 · Myth-buster
"You do NOT need 20% down. Let's kill that myth."
Film this~25 sec
Raise your hand if you think you need 20% down to buy a house.
That one myth has kept so many families renting way longer than they needed to. There are programs built for first-time and lower-down-payment buyers. Every situation is different — and that's exactly what we'd look at together.
Don't count yourself out before we even talk.
On-screen textMYTH: you need 20% downLower-down options existEvery situation is differentDon't count yourself out
Caption
The 20%-down myth has cost too many families years of renting. There are paths built for first-time buyers — let's see what could fit you. 💙
Compliance: programs and eligibility vary by buyer; this is not a commitment to lend and not a promise of approval or any specific down payment.
Get-Ready CoachingPrograms varyWeek 2 · Post 7 · FHA
"FHA, explained like I'd explain it to my tía."
Film this~25 sec
FHA loans get a lot of buzz — and a lot of confusion. Here's the simple version.
It's a loan option that can be more flexible for first-time and returning buyers. It has its own rules, and not everyone fits — but for a lot of families, it's a real path to a first home.
If you've heard "FHA" and felt lost, let's talk through whether it could make sense for you.
On-screen textFHA = a flexible pathGreat for many first-timersIt has its own rulesLet's see if it fits you
Caption
FHA isn't scary — it's just a tool. For a lot of Phoenix families it's been a real way in. Want the plain-language version for your situation? DM me.
Compliance: educational only — loan programs have eligibility requirements; this is not a commitment to lend and not a guarantee of qualification.
Get-Ready CoachingPrograms varyWeek 2 · Post 8 · Self-employed
"Self-employed? You're not a problem file."
Film this~25 sec
If you're self-employed, you've probably been told your income is "complicated."
I see it differently. It just takes more documentation — not more judgment. We'll look at how your income actually shows up on paper and talk through what may be needed.
You built something real. Let's work on getting you into a home for it.
On-screen textSelf-employed buyersMore docs, not more judgmentWe organize it togetherYou're not a problem file
Caption
To every self-employed familia who's been made to feel like a hassle: you're not. Your income just tells a fuller story. Let's get it organized and get you home. 🧡
Compliance: general information, not a commitment to lend; self-employed income is reviewed case by case and approval is never guaranteed.
When I explain a loan in Spanish, I watch families relax. It's not just translation — it's trust.
If English isn't the language you think in, you deserve someone who can walk you through this in yours. Para muchas familias, eso lo es todo.
Estoy aquí para ti — en el idioma que tú quieras.
On-screen textHablo españolMás que traducción: confianzaEn tu idiomaAquí estoy para ti
Caption
Para las familias que piensan en español: aquí estoy. Explicarte tu préstamo en tu idioma no es un favor — es respeto. 💙
Let's talk, en el idioma que tú quieras. DM me.
First-Time, First StepsWeek 2 · Post 10 · Soft invite
"If you've watched this far, you're closer than you think."
Film this~20 sec
If you've been watching my videos and quietly thinking "maybe someday" — that someday starts with one conversation.
No pressure. No commitment. No judgment. Just tell me where you are, and I'll tell you the honest next step. That's it.
Send me a message. Let's make home feel possible.
On-screen text"Maybe someday"Someday starts with one talkNo pressure, no judgmentLet's make home possible
Caption
You don't have to be "ready" to reach out. You just have to be curious. Tell me where you are — I'll tell you the next step. 💬
DM me anytime. Aquí estoy pa' ayudarte. NMLS# 1122334