Monday is your Agent Partnerships Day.
Run these plays and your agent outreach during Power 2 Hours — 8–10 AM Monday. Pick one play, take one real action.
This page powers your 5 agent contacts — the partnership outreach behind every play. Pair it with the Outreach sequences.
Don't run all 12. Run these first.
Highest return, lowest friction, and they show off what makes you different.
The 12 plays
Effort + RESPA §8 status on every one.Open HouseGet in front of buyers with an agent
Richmond first-home open house
Why this wins: I answer first-time buying questions in Richmond, Henrico, and Chesterfield while the agent handles the home tour.
VA benefit question table
Why this wins: I give veterans and service members room to ask about their earned VA benefit and the lender’s review. Pure education, no money changes hands. Educational content; not endorsed by or affiliated with any government agency; not a commitment to lend.
Get-ready conversation hours
Why this wins: I help buyers organize credit and document questions before they apply. Confirm each party pays its own cost first.
EventsBring buyers together
First-time buyer seminar
Why this wins: I walk through first-time buying in Richmond, from early questions to the loan review. Split venue/food at fair market value, pro-rata, compliance-reviewed.
Richmond community homeownership night
Why this wins: I explain loan steps at a library or community center while the agent discusses home-search questions in Richmond and the surrounding counties.
Client-appreciation co-host
Why this wins: I plan a thank-you gathering where buyers can ask about home upkeep and staying organized after a move. Keep gifts nominal and split costs FMV — get sign-off.
ClassesTeach your way to authority
Get-ready coaching class
Why this wins: I help first-time buyers make a document list and gather questions before applying. Education, no exchange.
VA benefit agent lunch-and-learn
Why this wins: I explain the VA benefit veterans and service members earned, the questions to bring, and what still needs lender review. Keep the lunch nominal/your own cost to stay RESPA-safe.
Richmond first-home workshop series
Why this wins: I break the first-home process into short sessions on documents, timelines, and questions to ask. Higher lift and it needs a documented FMV cost split.
AI & DigitalModern, low-lift reach
Personalized buyer guides
Why this wins: I tailor my own first-home preparation guide to the buyer’s questions and timeline, with a clear document checklist.
Co-branded neighborhood content
Why this wins: I cover Richmond, Henrico, and Chesterfield home-search questions alongside the agent’s local perspective. Co-branded marketing needs a fair-market-value cost split — document it.
VA benefit social reels
Why this wins: I answer a VA benefit question in one of every four posts; the other posts rotate first-time buying, get-ready coaching, and Richmond local. Educational content; not endorsed by or affiliated with any government agency; not a commitment to lend. Split production fairly or each post your own cut.
Co-marketing is legal when each party pays the fair market value of what they actually get, split pro-rata. It becomes illegal the moment anything of value is given or received for referrals. When a play is tagged review, run the arrangement past CMS compliance and document the split before you spend a dollar. "Clean" plays are pure education or your own service — no exchange.