Monday is your Agent Partnerships Day.
Run these plays and your agent outreach during Power 2 Hours — 8–10 AM Monday. Pick one play, take one real action.
This page powers your 5 agent contacts — the partnership outreach behind every play. Pair it with the Outreach sequences.
Don't run all 12. Run these first.
Highest return, lowest friction, and they show off what makes you different.
The 12 plays
Effort + RESPA §8 status on every one.Open HouseGet in front of buyers with an agent
Co-host a condo or townhome open house
Why this wins: you bring first-time buyers + on-site answers on low-down paths; the agent gets more qualified traffic. Straight to your niche.
Buyer-education table
Why this wins: a "what you need to buy" table at the open house. Pure education, no money changes hands — you're the expert they remember.
On-site pre-qual hours
Why this wins: set up at the listing for a few hours so serious buyers get clarity fast. Confirm each party pays its own cost first.
EventsBring buyers together
First-time buyer seminar
Why this wins: the flagship. Fills both pipelines. Split venue/food at fair market value, pro-rata, compliance-reviewed.
Community homeownership night
Why this wins: host at a library or community center; you teach, the agent meets buyers. Education stays clean — and your first-time-buyer expertise shines.
Client-appreciation co-host
Why this wins: a thank-you for shared past clients keeps you both top of mind. Keep gifts nominal and split costs FMV — get sign-off.
ClassesTeach your way to authority
"Path to homeownership" class
Why this wins: you teach the agent's nervous buyers the process. They look generous; you look like the expert. Education, no exchange.
Agent team lunch-and-learn
Why this wins: teach a team your niche programs (conventional/first-time/FHA low-down). Keep the lunch nominal/your own cost to stay RESPA-safe.
Homebuyer workshop series
Why this wins: a recurring series builds authority fast. Higher lift and it needs a documented FMV cost split.
AI & DigitalModern, low-lift reach
Personalized buyer guides
Why this wins: a tailored guide per buyer or listing — your own service and content. Clean, modern, and genuinely useful to the agent.
Co-branded neighborhood content
Why this wins: co-branded Arlington, Alexandria, and Fairfax market updates earn reach. Co-branded marketing needs a fair-market-value cost split — document it.
Co-branded social reels
Why this wins: you explain financing, they show the home — high engagement. Split production fairly or each post your own cut.
Co-marketing is legal when each party pays the fair market value of what they actually get, split pro-rata. It becomes illegal the moment anything of value is given or received for referrals. When a play is tagged review, run the arrangement past CMS compliance and document the split before you spend a dollar. "Clean" plays are pure education or your own service — no exchange.