PREVIEW — sample content kit for review · not yet public · noindex
CMS Mortgage · Vidhi Sharma · Hampton Roads
First 30 Days Social Starter Kit
Your first month of content — written, scripted, ready to film.
Four content pillars, an 8-week theme map, and your first ten posts fully written — hook, a 20–30 second "film this" script, the on-screen text, a ready caption in your voice, and hashtags. Copy any block and go.
Where this fits your week Content is your attraction layer — it runs during your 2 weekly film bursts and fills the pipeline that feeds your Daily 23 lead follow-ups, helps buyers ask about loan choices before they pick a home.
Do this first
Three moves to start posting this week.
You don't need a studio or a plan. You need to start. Here's the order.
01
Film Post 1 — your "who I am + who I serve" intro today. One take, phone propped up, good light. Done beats perfect.
02
Block two 20-minute "film bursts" this week (e.g. Tue & Fri). Shoot 2–3 posts each burst — that's your whole week in 40 minutes.
03
Post Mon / Wed / Fri. Reply to every comment and DM — that's where the loans actually come from.
01
Your 4 content pillars
Every post is one of these four. Rotate them so you never run dry.
Pillar 01
Which Loan Fits You
I compare VA, FHA, USDA, and conventional loans in plain terms. We look at your plans, program requirements, and costs before you choose.
Pillar 02
USDA Outside the Cities
I help buyers explore USDA for eligible properties outside the cities. Eligibility depends on the property location and household income under USDA rules.
Pillar 03
VA Benefit
I help you understand your VA benefit, the Certificate of Eligibility, and the questions to ask when comparing VA with other loans.
Pillar 04
Get-Ready Coaching
I help you prepare for your next step. We talk through documents, savings, debts, and a timeline that fits your plans.
02
The 8-week theme map
A theme per week so you always know what to film. Weeks 1–2 are written below.
1
Compare with Vidhi
Intro · guides · loan choices
2
Choose with Context
FHA · USDA · buyer prep
3
USDA Beyond the Cities
Location · household income
4
Your VA Questions
Benefit · Certificate of Eligibility
5
FHA and Conventional
Requirements · costs · tradeoffs
6
Get-Ready Checklist
Documents · savings · debts
7
Your Hampton Roads Plans
Commute · budget · timeline
8
Revisit Your Options
New questions · next steps
W1
Week 1 — Compare with Vidhi
Introduce my approach, then explain the choices in plain terms.
Which Loan Fits YouWeek 1 · Post 1 · Intro
I start with your plans, then we compare the loans.
Film this~25 sec
I'm Vidhi with CMS Mortgage Solutions. I help Hampton Roads buyers sort through VA, FHA, USDA, and conventional loans. I start by asking about your budget, where you want to live, and when you hope to move. Then I explain the differences so you can weigh your options. Tell me what matters most in your home search.
On-screen textYour Hampton Roads loan-options guideI start with your plansVA · FHA · USDA · conventionalCompare the tradeoffsChoose with more context
Caption
I want your loan choice to make sense to you. Bring me your home plans and I'll help you compare the options in plain language. Message me with your first question. NMLS# 1831544
Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
I like to give buyers a starting point they can read at their own pace. My free guides can help you build a list of questions before we talk. Pick a topic that feels confusing, read that part, and send me the question it leaves you with. I'll help connect what you read to the choices you're considering.
On-screen textMy free buyer guidesRead at your paceWrite down one questionAsk me to explain
Caption
My free guides are here: /vidhi-sharma/guides/. You don't need to read everything at once. Choose a topic, then ask me about the part you want to understand better.
Compliance: Educational only; not a commitment to lend. Credit, income, and property are subject to review.
Which Loan Fits YouWeek 1 · Post 3 · Compare options
Four loan names. What actually separates them?
Film this~25 sec
When I compare loans, I explain what each one looks at. VA involves service eligibility. USDA depends on property location and household income under USDA rules. FHA has its own credit and mortgage insurance rules. Conventional loans aren't government-backed. I help you compare the requirements, upfront costs, and ongoing costs that matter for your plans.
On-screen textVA: service eligibilityUSDA: location and household incomeFHA: credit and insurance rulesConventional: not government-backed
Caption
I compare VA, FHA, USDA, and conventional loans with your goals in view. A familiar program name isn't enough to make the choice. Ask me to walk through the differences with you.
Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
If you've served, I want to help you understand how your VA benefit could fit your home plans. We can start with your Certificate of Eligibility and talk through what it shows. That document is part of the process, not the whole loan review. I'll also explain costs and requirements so you can compare VA with other options.
On-screen textExplore your VA benefitCertificate of EligibilityOne part of the reviewCompare costs and requirementsAsk me about the next step
Caption
I can help you understand the Certificate of Eligibility and the questions that come next. Your VA benefit deserves a careful look alongside the other options you're considering.
Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Compliance: educational only; VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
USDA Outside the CitiesWeek 1 · Post 5 · USDA basics
Looking beyond the cities? Put USDA on the question list.
Film this~20 sec
If your home search reaches beyond the cities, I can help you explore USDA as an option. A rural feel alone doesn't settle it. Eligibility depends on the property location and household income under USDA rules. I'll help you check those pieces before you build your plans around this program, then compare it with other loan choices.
On-screen textUSDA in plain termsProperty location mattersHousehold income mattersI help you check both
Caption
I include USDA in the conversation for buyers looking outside the cities. Eligibility depends on the property location and household income under USDA rules. A location check alone doesn't settle the full loan review.
Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Compare the details, clear up the down-payment myth, and make a prep plan.
Which Loan Fits YouEligibility variesWeek 2 · Post 6 · FHA basics
FHA is an option to understand, not a label for a buyer.
Film this~25 sec
I don't choose FHA for someone just because they're buying their first home. I look at their credit, savings, and plans, then explain how FHA compares with other choices. Mortgage insurance is part of that discussion. If FHA comes up in your search, ask me why it might fit and what we should compare before you decide.
On-screen textFHA in plain termsStart with your situationUnderstand mortgage insuranceCompare before choosing
Caption
I explain FHA alongside other loan options so you can weigh the full picture. Being a first-time buyer doesn't pick the program for you. Your finances and home plans guide the conversation.
Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Compliance: educational only; VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Which Loan Fits YouEligibility variesWeek 2 · Post 7 · Down-payment myth
You do not need 20% down for every home loan.
Film this~25 sec
I want to clear up the idea that every buyer needs 20% down. Some loan options allow less, depending on the borrower and the program. But the down payment is only one part of preparing to buy. I'll help you consider closing costs and the savings you want to keep, too. We can compare without assuming one path fits everyone.
On-screen textMyth: every loan needs 20% downSome options allow lessPlan for other costsKeep your whole budget in view
Caption
I won't use a down-payment myth to decide your next step. Let's review the options, the other purchase costs, and what you want left in savings before you choose a loan.
Compliance: Educational only; not a commitment to lend. Credit, income, and property are subject to review.
Compliance: educational only; Educational only; not a commitment to lend. Credit, income, and property are subject to review.
Get-Ready CoachingTimelines varyWeek 2 · Post 8 · Start here
Buying in Hampton Roads? Start with the life the home needs to fit.
Film this~25 sec
Before we compare loans, I want to know how a home needs to work for you. What's a manageable commute? When does your lease end? What do you want room for in your budget? Those answers help me focus our loan conversation. You can start with a rough plan and we can fill in the gaps together.
On-screen textBuying in Hampton Roads? Start hereTell me your timelineThink through your commuteShare your budget priorities
Caption
I start with your everyday needs, then help you work through the loan choices. Message me your move timeline and the question you want answered first.
Compliance: Educational only; not a commitment to lend. Credit, income, and property are subject to review.
Compliance: educational only; Educational only; not a commitment to lend. Credit, income, and property are subject to review.
USDA Outside the CitiesWeek 2 · Post 9 · Property and income
A property check is only half of the USDA starting point.
Film this~25 sec
When you ask me about USDA, I look beyond the property. Eligibility depends on the property location and household income under USDA rules. I'll explain what information is needed to review both. If USDA isn't a fit, we can discuss other loan options. You don't have to organize your whole home search around a program we haven't reviewed.
On-screen textUSDA needs both checksProperty locationHousehold income under USDA rulesKeep other options in view
Caption
I help you check USDA's property location and household income rules together. Finding a property in an eligible area doesn't settle borrower eligibility or the other loan requirements.
Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Get-Ready CoachingWeek 2 · Post 10 · Your next step
Let me help you turn a home goal into a prep list.
Film this~20 sec
If buying is still a future plan, I can help you work out what to gather first. We'll talk about income records, savings, and current debts. I'll explain which documents are relevant to your situation and how to share them securely. The goal is a clear next step you can work on at your pace.
On-screen textI help you get readyIncome · savings · debtsShare documents securelyChoose one next step
Caption
I can help you make a prep list based on your situation. Message me to start the conversation, and keep private financial documents out of social messages. NMLS# 1831544
Compliance: Educational only; not a commitment to lend. Credit, income, and property are subject to review.