Social & Video Playbook · Amanda Tanguay

Where this fits your week I use this plan as my way to answer early questions — I record twice a week and use the topics in my buyer follow-ups. I focus on a first home after service and first-time buyers in Chesapeake and Norfolk.

My three starting tasks

I keep a small routine I can repeat.

I choose the questions in advance so I can give each answer my attention.

I add my two bios to my profiles and place my application link where buyers can find it.

I reserve two 20-minute film bursts each week. I choose topics before I pick up the phone.

I make time for replies to comments and messages. I move private loan questions to a secure conversation.

My two profile bios

I check the platform limit and required disclosures before use.

Instagram bioProfile copy

Amanda Tanguay | Loan Officer, CMS Mortgage I help with first-home questions after service and beyond. Chesapeake · Norfolk · VA & FHA NMLS# 2055519 · Equal Housing Lender

Program eligibility

Link in bio → https://cmsmortgage.my1003app.com/2055519/register

TikTok bioProfile copy

I talk first homes in Chesapeake & Norfolk, after service and beyond. NMLS# 2055519 · CMS Mortgage

Link → I invite buyers to apply at the link or send me a first-home question.

I include my name, "Loan Officer, CMS Mortgage Solutions," NMLS# 2055519, and Equal Housing Lender. I keep loan outcomes and pricing promises out of my bio. VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend.

How I use each channel

I keep the same clear answer and its disclosure together.

My short answers

Instagram 3–4× / week

I share one first-home question per Reel. My Stories can ask what feels unclear about buying in Chesapeake or Norfolk. I keep personal loan details out of public replies.

My program explainers

TikTok 3–4× / week

I use short explanations for VA and FHA questions. I can reuse a video with its disclosure intact. I lead with the question instead of a loan promise.

My local conversations

Facebook 3–4× / week

I share practical homebuying questions for Hampton Roads buyers. In local groups, I follow the group rules and invite general questions without asking for private records.

My searchable answers

YouTube Shorts 1–2× / week

I save clear explanations here: first-home paperwork, buying after service, and budget questions. Each title says exactly what I explain in the video.

The 2-film-burst week

I use two short sessions to record the questions I chose.

Session 1 — First-home questions My first session · ~20 min

I record 3 videos in the same quiet spot.
I cover a first-home step, an FHA question, and life in Chesapeake or Norfolk.
I finish recording before I review captions and disclosures.

Session 2 — Service and next steps My second session · ~20 min

I record 2 videos: one question about the first home after service, one invitation to ask me a question.
I speak to service transitions without assuming every buyer has served.
I review all five posts before I schedule them.

My planned posting days: Monday / Wednesday / Friday. I use the other two posts when they fit. I also set aside time for replies to comments and messages. I keep the conversation useful and personal.

The 28-hook bank

I choose one opening, answer it plainly, and include the disclosure.

Pillar 01 First Home After Service

"First home, and you served? Do these three things first."

"I want to hear about your next job before your next house."

"Your first home after service starts with your own timeline."

"I can help you sort the VA paperwork from the house search."

"Before you pick a move date, let’s talk about what is changing."

"Leaving service and buying together? I start with the income questions."

"You do not have to rush a purchase to begin your next chapter."

Pillar 02 First-Time Buyer Basics

"I would check the lease before setting a closing goal."

"Show me your budget before you show me a listing."

"Your savings need a plan for life after moving day, too."

"I want your first mortgage questions before your first offer."

"Let’s separate what you need in a home from what looks nice online."

"Not sure what to send me? Ask for a document list first."

"You can ask me the same loan question twice."

Pillar 03 VA and FHA Questions

"FHA on your list? I would ask about the full cost first."

"I can explain what a VA certificate does and does not tell us."Program eligibility

"VA or FHA? I start with your situation, not a favorite program."

"Mortgage insurance sounds vague. Let me explain what to ask."

"Before choosing FHA, let’s discuss the property review."

"Your service records and income records answer different questions."

"I want you to understand closing costs before you plan your savings."

Pillar 04 Chesapeake and Norfolk

"Chesapeake or Norfolk? Let’s picture your weekday first."

"I would test the commute before falling for the kitchen."

"Your Norfolk home search needs a budget for more than the house."

"Looking in Chesapeake? Bring me your financing questions early."

"An online listing cannot show every ownership cost. Let’s talk."

"I want your first Hampton Roads home to fit the way you live."

"Before your next tour, tell me the one thing you still need explained."

Filming basics

I keep the setup simple so my answer is easy to hear.

Light: I face a window and check that my face is visible.

Frame: I prop the phone upright at eye level and leave space for captions.

Audio: I record a short sound check in a quiet room.

Length: I lead with the question and leave enough time for a clear answer.

Captions: I check every caption for accuracy and keep disclosures readable.

Delivery: I speak as if I am answering one person. I record again if the meaning is unclear.

End with the step: I close with a simple invitation, such as asking me a first-home question.

The 5-minute weekly check

I review the week each Friday and choose the next questions.

I open my post results on Instagram and TikTok.1 min

I look for a useful topic through saves and shares. Those help me choose a follow-up answer.1 min

I review a quieter post. I check whether the question and answer were clear.1 min

I plan the next useful answer. I build on questions people asked rather than repeat the same post.1 min

I review my unanswered messages. I reply to missed questions and protect private details.1 min

I review saves, shares, DMs, and profile taps. I also note which questions need a clearer explanation.