Monday is my Agent Partnerships Day.
I plan these plays and my agent outreach during Power 2 Hours — 8–10 AM Monday. I pick one play and take one useful step.
This page supports my 5 agent contacts — the partnership outreach behind every play. I pair it with the Outreach sequences.
I start with these three plays.
I start with useful conversations about VA benefits, USDA rules, home equity, and preparation.
The 12 plays
Effort + RESPA §8 status on every one.Open HouseGet in front of buyers with an agent
Open house with VA and USDA questions
Why this wins: I explain VA benefits and USDA as a no-down-payment option for eligible properties outside the metro cores. I check property and household income rules rather than assuming a listing fits.
Get-ready education table
Why this wins: I offer a document checklist and explain costs beyond the down payment. Pure education, no money changes hands — I leave space for questions.
On-site VA and USDA question hours
Why this wins: I make time at the listing for VA benefit questions, USDA rules, and a private follow-up about preparation. Confirm each party pays its own cost first.
EventsBring buyers together
VA benefit seminar
Why this wins: I help veterans and service members understand the benefit they earned and what to prepare. Split venue/food at fair market value, pro-rata, compliance-reviewed.
USDA questions night
Why this wins: I explain USDA property location and household income rules at a library or community center. Education stays clean — I explain that no down payment does not mean no costs.
Client-appreciation co-host
Why this wins: I plan a thank-you gathering with room for homeownership questions, including that the home secures a HELOC. Keep gifts nominal and split costs FMV — get sign-off.
ClassesTeach your way to authority
"Getting ready to buy" class
Why this wins: I help buyers prepare questions and documents for a VA or USDA conversation, at a pace that fits their plans. Education, no exchange.
Agent team lunch-and-learn
Why this wins: I explain VA, USDA, and home equity questions to an agent team, including that the home secures a HELOC. Keep the lunch nominal/your own cost to stay RESPA-safe.
Home equity workshop series
Why this wins: I explain home equity, how the home secures a HELOC, and the borrowing and repayment responsibilities. Higher lift and it needs a documented FMV cost split.
AI & DigitalModern, low-lift reach
Personalized preparation guides
Why this wins: I tailor my own content to VA benefit questions, USDA property and income rules, or a get-ready checklist. For homeowners, I explain home equity and that the home secures a HELOC.
Co-branded neighborhood content
Why this wins: I explain home-search questions from Richmond to Northern Virginia, including how I check USDA property eligibility outside the metro cores. Co-branded marketing needs a fair-market-value cost split — document it.
Co-branded social reels
Why this wins: I explain one VA benefit, USDA eligibility, or get-ready question while the agent introduces the home. Split production fairly or each post your own cut.
Co-marketing is legal when each party pays the fair market value of what they actually get, split pro-rata. It becomes illegal the moment anything of value is given or received for referrals. When a play is tagged review, run the arrangement past CMS compliance and document the split before you spend a dollar. "Clean" plays are pure education or your own service — no exchange.