PREVIEW — sample content kit for review · not yet public · noindex
CMS Mortgage · Jessica Mayorga · Hampton Roads
First 30 Days Social Starter Kit
Your first month of content — written, scripted, ready to film.
Four content pillars, an 8-week theme map, and your first ten posts fully written — hook, a 20–30 second "film this" script, the on-screen text, a ready caption in your voice, and hashtags. Copy any block and go. Algunos posts incluyen una línea en español — porque también sirves a familias hispanohablantes.
4 pillars8-week map10 posts writtenVA & militarySe habla español
Where this fits your week Content is your attraction layer — it runs during your 2 weekly film bursts and fills the pipeline that feeds your Daily 23 lead follow-ups, plus gives veterans and PCS families a reason to reach out before they ever pick a house.
Do this first
Three moves to start posting this week.
You don't need a studio or a plan. You need to start. Here's the order.
01
Film Post 1 — your "who I am + who I serve" intro today. One take, phone propped up, good light. Done beats perfect.
02
Block two 20-minute "film bursts" this week (e.g. Tue & Fri). Shoot 2–3 posts each burst — that's your whole week in 40 minutes.
03
Post Mon / Wed / Fri. Reply to every comment and DM — that's where the loans actually come from.
01
Your 4 content pillars
Every post is one of these four. Rotate them so you never run dry.
Pillar 01
VA Benefits & Eligibility
Your number one. The benefit they earned — often no down payment, no monthly mortgage insurance, the COE, the one-time funding fee, reusing entitlement. Plain talk for veterans, active duty, Guard/Reserve, and surviving spouses.
Pillar 02
Military & PCS Life
The reality of buying and selling on military timelines. PCS moves, base-area neighborhoods, military spouses holding it together, deployments. The pillar that says "I get how your life actually works."
Pillar 03
Get-Ready Coaching
Practical prep that builds trust without hype: what to gather, how credit and pre-approval work, the documents to pull together, first steps. Works for any buyer. Always educational — never a rate or approval claim.
Pillar 04
Hampton Roads Home
The local 757 market and the neighborhoods around the bases. Buying where you're stationed, Coastal Virginia pride, why families put down roots here. The pillar that makes you the Hampton Roads loan officer, not just a loan officer.
02
The 8-week theme map
A theme per week so you always know what to film. Weeks 1–2 are written below.
1
Meet Jessica
Who I am · who I serve
2
VA Myths & Real Talk
VA Benefits · Eligibility
3
The Benefit You Earned
VA Benefits · COE
4
Get Your Folder Ready
Get-Ready Coaching
5
PCS Without the Panic
Military & PCS Life
6
Reuse & Second Use
VA Benefits · Entitlement
7
Living Near the Bases
Hampton Roads Home
8
Spouses & Surviving Spouses
Military & PCS · VA
W1
Week 1 — Meet Jessica
Introduce yourself and make veterans and military families feel seen.
Who I Am · Who I ServeWeek 1 · Post 1 · Intro
"You might already know my name — here's who I actually help."
Film this~25 sec
Hi, I'm Jessica. A lot of you know me around Hampton Roads — but in case we haven't talked home loans yet, here's who I help.
I'm a loan officer with CMS Mortgage Solutions, and a big part of what I do is helping veterans, active-duty service members, Guard and Reserve, and military spouses use the benefit they earned to buy a home. We go one step at a time, and I tell you the truth the whole way.
If you've ever wondered "could the VA loan work for me?" — send me a message. Let's talk.
On-screen textIt's Jessica — let me introduce myselfHampton Roads loan officerVA loans are my focusVeterans · active duty · spousesOne step at a time
Caption
You may already know me around Hampton Roads — but here's the part that matters: I help veterans and military families understand their options and use the benefit they earned to buy a home. If you've been told it's complicated, it doesn't have to be. You just need someone who does this every day to walk it with you.
Si prefieres hacerlo en español, con gusto — aquí estoy para ayudarte.
DM me "VA" and let's talk. NMLS# 1538779
"You don't have to know everything before we talk."
Film this~20 sec
The number one thing I hear from service members? "I don't even know where to start with the VA loan."
Good news — that's literally my job. You don't need a perfect credit score, your Certificate of Eligibility already in hand, or all the answers before you reach out. You just need to be curious.
Bring me your questions. We'll figure out the next step together.
On-screen text"I don't know where to start"That's my jobJust bring questionsWe map the next step
Caption
If you've been putting off the conversation because you "don't know enough" about VA loans — this is your sign. You don't have to know everything before we talk. That's what I'm here for.
Send me a message whenever you're ready. No pressure, ever.
"The first call after closing wasn't to me. It was home."
Film this~25 sec
When a veteran I worked with finally got the keys, the first call wasn't to me, and it wasn't to the agent. It was home — to tell the family they'd done it.
For a lot of the people I help, a home isn't just a house. After years of moving on someone else's orders, it's the first place that's actually theirs. It's the whole family's win.
That's the part of this job I will never get tired of.
On-screen textFirst call after closingMore than a houseAfter years of PCS movesThe whole family's win
Caption
For so many military families, buying a home is the first place that's truly theirs after years of moving where the orders sent them. That phone call home? That's everything.
If you're working toward making that call one day, let's start getting you there.
"3 things to start gathering before you ever apply."
Film this~25 sec
Want to feel ready instead of rushed for your VA loan? Start a folder today with three things.
One: your most recent LES or last two years of income docs. Two: your last two months of bank statements. Three: a quick list of any monthly debts — car, student loans, credit cards.
That's it to start. When we talk, you'll already be ahead, and nothing along the way will catch you off guard.
On-screen textStart a folderLES or 2 yrs income docs2 mo bank statementsList your debtsBe ready, not rushed
Caption
You don't have to wait until you're "ready" to get ready. Start the folder today and you'll thank yourself later. Save this for when you're ready to talk.
Compliance: this is general education, not a commitment to lend, and not a list of approval requirements — every file is different and reviewed individually.
"Stationed here? You can buy where you're stationed."
Film this~20 sec
I love this area. The neighborhoods around Norfolk, Oceana, Langley-Eustis — the families who decide that even with the moving, this is the place they want to come back to.
Helping someone buy a home near the base they're stationed at? That doesn't feel like work to me.
If you're dreaming about a place here in Hampton Roads or anywhere in Coastal Virginia, I'd love to help you make it real.
On-screen textHampton Roads · the 757Near the basesBuy where you're stationedLocal, for real
Caption
Hampton Roads isn't just where I work — it's home base. Helping military families put down roots near the bases here is the best part of what I do.
Which part of the 757 are you eyeing? Tell me in the comments.
Bust the myths that keep veterans from using the benefit they earned — warmth, zero hype.
VA Benefits & EligibilityEligibility variesWeek 2 · Post 6 · Myth-buster
"You think you need a big down payment. Let's kill that myth."
Film this~25 sec
Raise your hand if you think you need a big down payment saved up before you can buy.
For a lot of eligible veterans and service members, the VA loan often allows a home purchase with no down payment at all — that's a benefit you earned. That one myth has kept too many people renting way longer than they needed to. Every situation is different, and that's exactly what we'd look at together.
Don't count yourself out before we even talk.
On-screen textMYTH: you need a big down paymentVA often = $0 downEvery situation is differentDon't count yourself out
Caption
The "you need a huge down payment" myth has cost too many veterans years of renting. For many eligible buyers, the VA loan can mean little to nothing down — let's see what could fit you.
Compliance: VA loan benefits and eligibility vary by borrower; this is not a commitment to lend and not a promise of approval or any specific down payment. Not affiliated with or endorsed by the VA or any government agency.
VA Benefits & EligibilityEligibility variesWeek 2 · Post 7 · No monthly MI
"The VA perk nobody talks about: no monthly mortgage insurance."
Film this~25 sec
Here's a VA benefit that gets way less attention than it should: there's no monthly mortgage insurance.
On a lot of other loans, if you put less down, you pay a monthly insurance premium on top of your payment — month after month. The VA loan is structured differently for eligible borrowers, and over the years that can add up to real money.
If you've heard "VA loan" and never knew that part, let's talk through what it could mean for you.
On-screen textVA = no monthly mortgage insuranceA benefit you earnedIt has its own rulesLet's see if it fits you
Caption
The VA loan isn't complicated — it's a tool you earned. No monthly mortgage insurance is one of the most underrated parts. Want the plain-language version for your situation? DM me.
Compliance: educational only — VA loan benefits and eligibility requirements vary by borrower; this is not a commitment to lend and not a guarantee of qualification. Not affiliated with or endorsed by the VA or any government agency.
Military & PCS LifeTimelines varyWeek 2 · Post 8 · PCS timing
"Just got PCS orders to Hampton Roads? You can still buy."
Film this~25 sec
If you just got orders to the Hampton Roads area, you've probably been told there's "no time" to buy before you report.
I see it differently. It takes a plan, not a miracle. We can start the conversation early — even before you arrive — so when you get here you already know your options and what the next step looks like.
You're moving for the mission. Let's make the home part one less thing to stress about.
On-screen textGot PCS orders?A plan, not a miracleWe can start before you arriveOne less thing to stress
Caption
To every family PCS-ing into the 757 who's been made to feel rushed: you've got more options than you think. Let's map it early and take the panic out of the move.
Compliance: general information, not a commitment to lend; timelines and eligibility are reviewed case by case and approval is never guaranteed.
"Military spouses: you can hold the line on this too."
Film this~25 sec
A lot of the time, it's the military spouse running the home search while the service member is deployed or buried in work.
If that's you, I want you to know: you don't have to figure this out alone. I'll walk you through every step, keep it in plain language, and work around deployments, time zones, and the chaos of a move.
When your service member gets back, the hard part can already be handled. That's the goal.
On-screen textSpouses run the searchYou're not alone in thisWe work around deploymentsPlain language, every step
Caption
To the military spouses doing the heavy lifting while your service member is deployed or slammed at work: I see you. I'll keep it plain, keep you posted, and work around the chaos.
Let's talk whenever it works for your schedule. DM me.
Who I Am · Who I ServeWeek 2 · Post 10 · Soft invite
"If you've watched this far, you're closer than you think."
Film this~20 sec
If you've been watching my videos and quietly thinking "maybe someday" about using your VA benefit — that someday starts with one conversation.
No pressure. No commitment. No judgment. Just tell me where you are, and I'll tell you the honest next step. That's it.
Send me a message. Let's make home feel possible.
On-screen text"Maybe someday"Someday starts with one talkNo pressure, no judgmentLet's make home possible
Caption
You don't have to be "ready" to reach out. You just have to be curious about the benefit you earned. Tell me where you are — I'll tell you the next step.
¿Prefieres español? Escríbeme y lo platicamos con calma.
DM me anytime. NMLS# 1538779