PREVIEW — sample content kit for review · not yet public · noindex
CMS Mortgage · Jessica Mayorga · Hampton Roads
First 30 Days Social Starter Kit
My first month: FHA, family questions, and Norfolk homebuying.
I lead with FHA education, then explain VA options. These ten posts make room for military spouses and Spanish-speaking households across Hampton Roads, especially Norfolk. Each includes a hook, script, screen text, caption, and hashtags. Algunos posts incluyen una línea en español — porque también sirves a familias hispanohablantes.
4 pillars8-week map10 posts writtenFHA first · VA nextSe habla español
Where this fits your week I use my weekly content alongside my filming sessions and Daily 23 lead follow-ups. It helps me answer FHA questions, military-spouse concerns, and Spanish-language requests before a home search.
Do this first
My first three steps for this week.
I prepare a few clear answers and leave time to respond to questions.
01
I record Post 1 — my FHA and bilingual introduction in a quiet spot with my phone steady.
02
I reserve two 20-minute "film bursts" and choose a few household questions for each session.
03
I post Mon / Wed / Fri and review each question. I arrange a private conversation when personal loan details need discussion.
01
My 4 content pillars
I rotate these topics while keeping FHA education first.
Pillar 01
FHA First · Clear Basics
I explain FHA costs, paperwork, and the questions to ask before choosing a home. I introduce VA when it may fit a military household. Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Pillar 02
Military Spouses · Family Plans
I help military spouses organize the loan questions around a move, a job change, or a deployment. I check the details instead of assuming a family's schedule or loan eligibility.
Pillar 03
English & Spanish · Questions
I invite questions in English and Spanish. I explain unfamiliar terms and ask what needs another look. A household can choose the language and pace of our conversation.
Pillar 04
Norfolk · Everyday Homebuying
I make Norfolk daily life part of the budget conversation. I ask about work, school, and changing schedules across Hampton Roads. Each family's priorities guide the discussion.
02
The 8-week theme map
I start with the two weeks below, then use the later themes to plan new answers.
1
My FHA Starting Point
FHA · language · family
2
Costs and Clear Questions
FHA first · VA next
3
My Norfolk Budget Check
Household needs · daily life
4
A Conversation in Spanish
Terms · questions · next steps
5
A Move with More Than One Date
Military families · timing
6
What I Review for VA
VA · eligibility questions
7
A Spouse’s Document Questions
Income changes · secure sharing
8
My Invitation to Ask Again
Bilingual support · follow-up
W1
Week 1 — FHA, Family, and Norfolk
I introduce my FHA focus and welcome questions in both languages.
FHA · Meet JessicaWeek 1 · Post 1 · Intro
"I start with your questions, in English or Spanish."
Film this~25 sec
I'm Jessica Mayorga, a loan officer with CMS Mortgage Solutions. I help Hampton Roads households explore home loans, with a focus on Norfolk. FHA is where I start my educational content. I also explain VA options for eligible military families. If you're a military spouse or prefer Spanish, tell me what you need explained. I'll take time with your questions.
On-screen textI’m Jessica MayorgaFHA comes firstNorfolk · Hampton RoadsEnglish or SpanishYour questions matter
Caption
I want you to understand the loan conversation from the beginning. I explain FHA first, then VA when it may fit your household. Military spouses and Spanish-speaking families are welcome here.
Si prefieres hacerlo en español, con gusto — aquí estoy para ayudarte.
Message me about your plans for Norfolk. NMLS# 1538779
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
"Before I talk about a house, I ask about life around it."
Film this~20 sec
When we discuss FHA, I want to hear more than your home search budget. What needs room in it? Childcare, travel to see family, or a move? I'll explain which housing costs to consider and what needs a closer review. You can bring those questions in English or Spanish. A plan should account for your everyday life.
On-screen textI start with your budgetInclude everyday needsAsk about total housing costsLet’s discuss FHA
Caption
I can explain the pieces of an FHA homebuying budget before you choose a home. Tell me what expenses your family needs to protect.
Podemos hablar de tu presupuesto en español.
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Military Spouses · PlanningWeek 1 · Post 3 · Spouse checklist
"Handling the home search while your spouse is away? I can help organize the questions."
Film this~25 sec
If you're managing a home search during a deployment, I want to start with communication. Who needs updates? When can everyone talk? Which decisions are still open? I'll help you make a list before the paperwork piles up. We also need to check signing arrangements early. I won't assume that one spouse can sign for the other.
On-screen textI help organize the questionsPlan who gets updatesCheck signing arrangementsMake room for both voices
Caption
I want military spouses to have a clear place to start. Share your timing and communication needs with me. We can identify the questions that need an answer before a Norfolk move.
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
"I want your document list to match your household."
Film this~25 sec
An FHA conversation starts with your actual situation. Is your income steady, changing, or coming from more than one job? I'll explain which records we need to review and how to share them securely. If a document request feels unclear, ask me to explain it in English or Spanish. Please keep private financial records out of social messages.
On-screen textI explain each requestIncome can look differentUse a secure uploadKeep records out of DMsAsk in either language
Caption
I can walk you through an FHA document request without rushing through unfamiliar words. Ask me what a request means before you send anything.
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Compliance: educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Individual review applies.
Norfolk · Daily LifeWeek 1 · Post 5 · Local planning
"I ask about your Norfolk routine before your must-have rooms."
Film this~20 sec
Before you settle on a home in Norfolk, think through an ordinary weekday. What does the trip to work look like? Who handles school pickup? How would a schedule change affect that routine? I can help you keep the home budget in view while you and your real estate agent weigh locations. Your daily needs belong in the conversation.
On-screen textI ask about your routineWork · school · familyConsider changing schedulesKeep the budget in view
Caption
I want your Norfolk home search to include the way your household actually lives. Write down the daily needs you want to discuss with me and your real estate agent.
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
"I explain FHA costs before we talk about next steps."
Film this~25 sec
When you ask me about FHA, I want you to hear about more than the down payment. We also need to discuss mortgage insurance, closing costs, and the money you may need after a move. I'll explain the terms and what still needs review. If your family prefers Spanish, we can have that conversation in Spanish from the start.
On-screen textI explain FHA costsDown payment is one partAsk about mortgage insuranceEnglish or Spanish
Caption
I want you to have room to ask about every part of an FHA loan. Send me the term you want explained first.
¿Tienes preguntas sobre FHA? Hablemos con calma.
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Compliance: educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Individual review applies.
VA · Family QuestionsEligibility variesWeek 2 · Post 7 · VA review
"I check the VA questions with you instead of assuming the answers."
Film this~25 sec
If your household is considering VA financing, I'll explain what we need to review. A Certificate of Eligibility helps document VA benefit eligibility. It doesn't replace the rest of the loan review. Military spouses can bring questions too, but marriage alone doesn't establish eligibility. I can help you understand which information we need before discussing a home purchase.
On-screen textI explain the VA reviewAsk about the certificateSpouses’ questions welcomeIndividual review matters
Caption
I make space for the whole household’s questions about VA financing. I can explain the certificate, the loan review, and what needs verification before a Norfolk home search.
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Compliance: educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Individual review applies.
Military Moves · TimingTimelines varyWeek 2 · Post 8 · Move planning
"I put your lease date and your move date on the same page."
Film this~25 sec
A move to Hampton Roads can involve several dates that don't line up. Tell me about your lease, arrival plans, and any work changes. I'll help you understand how those dates relate to the loan process. We can discuss what still needs verification and where you may need a backup plan. I can't promise a closing date before the review is complete.
On-screen textI start with your datesLease · arrival · workLeave room for reviewDiscuss a backup plan
Caption
I want your move plan to account for uncertainty. Before making housing commitments, bring me your timeline so we can discuss the loan steps that could affect it.
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
Compliance: educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Individual review applies.
English & Spanish · QuestionsWeek 2 · Post 9 · Bilingual conversation
"You can ask me to explain that again, in either language."
Film this~25 sec
Loan paperwork can bring up words you haven't used before. I don't want you to nod along when something isn't clear. Ask me to pause, give an example, or explain it in Spanish. If you want a family member in the conversation, tell me. I'll respect your choices about who joins and what information you share.
On-screen textI welcome repeat questionsEnglish or SpanishAsk me to pauseChoose who joins you
Caption
I want you to feel comfortable asking the question twice. A clear conversation matters more than getting through it quickly.
Hablo español. Tus preguntas son bienvenidas.
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.
FHA First · A ConversationWeek 2 · Post 10 · Invitation
"Tell me what you want to understand before you decide anything."
Film this~20 sec
Maybe you're weighing a Norfolk move. Maybe your family wants a homebuying conversation in Spanish. Tell me the question that's on your mind. I can explain FHA options first and discuss VA if it's relevant to your household. You don't have to choose a program during our first conversation. We can start by sorting out what needs a closer look.
On-screen textI’m here for your questionsStart with FHA educationDiscuss VA when relevantChoose your next step
Caption
I can help you make sense of the homebuying questions you have today. Message me about FHA, VA, or planning a move with your family.
¿Prefieres español? Escríbeme y lo platicamos con calma.
I’m Jessica Mayorga. NMLS# 1538779
Compliance: Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.