PREVIEW — sample content kit for review · not yet public · noindex
CMS Mortgage · Kimberly Davalos-Perez · Phoenix
First 30 Days Social Starter Kit
Your first month of content — written, scripted, ready to film.
Four content pillars, an 8-week theme map, and your first ten posts fully written — hook, a 20–30 second "film this" script, the on-screen text, a ready caption in your voice, and hashtags. Copy any block and go.
4 pillars8-week map10 posts writtenBilingual
Where this fits your week Content is your attraction layer — it runs during your 2 weekly film bursts and fills the pipeline that feeds your Daily 23 lead follow-ups, plus gives you something real to say on Buyers day (Wednesday).
Do this first
Three moves to start posting this week.
You don't need a studio or a plan. You need to start. Here's the order.
01
Film Post 1 — start with buyer questions today. One take, phone propped up, good light. Done beats perfect.
02
Block two 20-minute "film bursts" this week (e.g. Tue & Fri). Shoot 2–3 posts each burst — that's your whole week in 40 minutes.
03
Post Mon / Wed / Fri. Reply to every comment and DM — that's where the loans actually come from.
01
Your 4 content pillars
Every post is one of these four. Rotate them so you never run dry.
Pillar 01
FHA and First-Time Buying
I explain the first-home process and FHA questions in plain language. We look at your plans, costs, and the requirements that need review.
Pillar 02
Get-Ready Coaching
I help you choose a starting task, organize documents, and prepare for a pre-approval conversation before shopping.
Pillar 03
Self-Employed Buyers
I help buyers who work for themselves understand the income records a lender may need. We start with how your business earns money.
Pillar 04
Phoenix and the Valley Local
I help you plan for everyday life in Phoenix and the Valley, from the commute to the costs of owning a home.
02
The 8-week theme map
A theme per week so you always know what to film. Weeks 1–2 are written below.
1
Start with Your Plans
Get-Ready · Phoenix · FHA
2
Costs and Questions
Phoenix · FHA · Get-Ready
3
Working for Yourself
Self-Employed Buyers
4
Before You Shop
Get-Ready Coaching
5
FHA Questions
FHA and First-Time Buying
6
Plan for Valley Life
Phoenix and the Valley Local
7
Your Savings Plan
Get-Ready Coaching
8
Preguntas en Español
First-Time · Bilingual
W1
Week 1 — Start with Your Plans
Introduce yourself and make first-timers feel safe.
Get-Ready CoachingWeek 1 · Post 1
Your first home starts with your questions, not a house tour.
Film this~25 sec
I'm Kimberly with CMS Mortgage Solutions. If you're thinking about your first home in Phoenix, I want to hear what feels unclear. Maybe it's saving, paperwork, or when to begin.
I'll help you sort those questions and choose a place to start. Podemos hablar en español también. What would you like me to explain first?
On-screen textI’m KimberlyFirst home in PhoenixQuestions welcomeTambién en españolStart with a conversation
Caption
I can help you turn a long list of homebuying questions into a next step. Tell me what you want to understand before looking at homes. Con calma. NMLS# 1707925
Compliance: general education only; not a commitment to lend. Credit, income, and property review apply.
Before you pick a Phoenix neighborhood, picture an ordinary Tuesday.
Film this~20 sec
When you tell me where you want to buy in the Valley, I also want to know how you spend your week. Think about your drive to work, errands, and the people you visit.
Write down what matters most. I'll help you connect your home search with a budget that leaves room for daily life.
On-screen textPicture your weekdayCheck the driveList your prioritiesPlan for daily life
Caption
A home search is about more than listing photos. I suggest testing the drive at the time you'd actually travel. What would make a Phoenix home work for your week?
Compliance: general education only; not a commitment to lend. Credit, income, and property review apply.
FHA and First-Time BuyingPrograms varyWeek 1 · Post 3
When you ask me about FHA, I start with your plans.
Film this~25 sec
FHA is one loan option we can discuss for your first home. I start by asking about your income, savings, and what you want to spend comfortably.
Then I explain the costs and requirements in plain language. The program name alone doesn't tell us whether it's a fit. Si tienes preguntas, las vemos juntos.
On-screen textYour plans come firstAsk about FHADiscuss costs and requirementsCompare your options
Caption
I want you to understand an FHA loan before deciding whether to pursue it. Bring me your questions about savings, income, or buying your first Phoenix home. Te lo explico con calma.
Compliance: FHA content is educational only. CMS Mortgage Solutions is not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and property requirements apply.
Work for yourself? Let’s start with how your income comes in.
Film this~25 sec
If you run a business or work for yourself, tell me how you get paid. Is it steady, seasonal, or different each month?
I'll explain which records may be needed to review your income. Start by locating your tax returns and current business records. Please wait for secure upload instructions before sharing private documents.
On-screen textTell me how you get paidSteady or seasonal?Locate tax returnsGather business recordsUse secure upload
Caption
I don't expect you to guess which business records a lender needs. Tell me about your work, and I'll help you prepare a document list for your situation.
Compliance: general education; not a commitment to lend. Credit, income, and property review apply.
Before you spend weekends touring homes, I suggest a pre-approval review. I'll explain what information to provide and how the review helps shape your search.
We'll also talk about what still needs to be checked. Pre-approval isn't a final lending decision. I want you to understand that distinction before you make an offer.
On-screen textBefore you shopStart a pre-approval reviewUnderstand the next checksAsk before making an offer
Caption
I can walk you through pre-approval before the home search gets busy. I'll explain what it covers and what remains subject to review, so you can plan your next step.
Compliance: general education only; not a commitment to lend. Credit, income, and property review apply.
Explain costs, answer questions, and leave room for each buyer’s timeline.
Phoenix and the Valley LocalPrograms varyWeek 2 · Post 6
A Phoenix home budget needs room for life after move-in.
Film this~25 sec
When we talk about buying in Phoenix, I want to look beyond the home itself. Utilities, maintenance, and your regular spending belong in the plan too.
Ask about the home's energy use and any association costs while you shop. I'll help you think through the loan side while you gather those details.
On-screen textPlan beyond move-inAsk about energy useCheck association costsLeave room for upkeep
Caption
I want your buying plan to include the everyday costs of owning a home in the Valley. Keep a list of questions about utilities and upkeep alongside your favorite listings.
Compliance: general education; not a commitment to lend. Credit, income, and property review apply.
FHA and First-Time BuyingPrograms varyWeek 2 · Post 7
FHA questions? I’ll explain what we need to review.
Film this~25 sec
If FHA is on your list, let's talk about more than the down payment. I'll explain why the lender reviews your income, credit, and the property.
We'll discuss mortgage insurance too: what it is and how it affects the cost of the loan. You can ask me to slow down or explain a term again.
On-screen textLook beyond the down paymentIncome and credit reviewProperty review mattersAsk about mortgage insurance
Caption
I want you to leave an FHA conversation knowing what questions to ask next. Message me about the part you want explained, and I'll start there.
Compliance: FHA content is educational only. CMS Mortgage Solutions is not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and property requirements apply.
FHA and First-Time BuyingPrograms varyWeek 2 · Post 8
Is the 20% myth setting your savings goal?
Film this~25 sec
If you've been using 20% as the rule for buying a home, let's revisit that assumption. Some loan options allow a smaller down payment, depending on your situation.
I also want to talk about closing costs and money for after the move. I'll help you separate those pieces before you choose a savings target.
On-screen textQuestion the 20% mythDown payment is one piecePlan for closing costsKeep savings in view
Caption
I can help you build a savings plan around your own homebuying options. The 20% myth shouldn't replace a review of your situation. Ask me how to separate your down payment, closing costs, and remaining savings.
Compliance: FHA content is educational only. CMS Mortgage Solutions is not endorsed by or affiliated with any government agency; not a commitment to lend. Program eligibility and down payment requirements vary.
¿Qué parte de comprar casa quieres entender mejor?
Film this~25 sec · bilingual
You can ask me your homebuying questions in English or Spanish. We can start with the paperwork, the steps, or a word you've seen and don't understand.
No tienes que saber todos los términos. I'll explain it another way if something isn't clear. Tell me which part you'd like to go over first.
On-screen textPreguntas en españolLet’s review the stepsSin prisaAsk me to explain again
Caption
Quiero que entiendas cada paso. Si prefieres hablar en español, dime qué parte de comprar casa te causa dudas. I'll meet you at that question and explain it plainly.
Compliance: general education only; not a commitment to lend. Credit, income, and property review apply.
Not buying this month? We can still make a useful plan.
Film this~20 sec
You can talk with me while buying is still a future goal. Tell me your timeline and what's holding things up.
I'll help you choose one task to focus on, whether that's organizing records or reviewing your budget. Then we can decide when to check in again. The plan should work with your life.
On-screen textShare your timelineChoose one taskSet a check-inMove at your pace
Caption
I can help you prepare even if your move is months away. Tell me what needs attention first, and we'll start with that. Vamos paso a paso. NMLS# 1707925
Compliance: general education only; not a commitment to lend. Credit, income, and property review apply.