Thursday is your Database Day.
Run this kit during your Power 2 Hours — 8–10 AM Thursday. Lead with reconnect outreach before anything else hits your calendar.
This kit powers 13 of your 23 daily contacts — your 10 database touches and 3 referral asks. (Agent + lead follow-up live on their own theme days.)
Five texts today. That's the whole start.
Don't overthink it. Reactivation isn't a campaign — it's caring out loud.
The "100 people you know" list
You know more people than you think. Aim for ~10 in each row.You don't need to buy leads — you need to remember who already knows and trusts you. Fill in roughly 10 names per category and you'll have a warm list of 100 fast.
Segment 1 — Past Clients
They already trust you. Stay top of mind; referrals follow.Past Clients
Who: people I have helped with a home loan in the Richmond area. Goal: I stay available for homeownership questions and introductions to first-time buyers, veterans, and service members.
Subject: Thinking of you, [First Name] Hi [First Name] — I wanted to check in and see how things are going at home. If a home-loan question comes up, I can help you work through it. I'm one text away. — Kristin
Subject: Happy home-iversary, [First Name]! [First Name], I wanted to wish you a happy home anniversary. I hope your home is treating you well. No ask here — just celebrating you. If anything's changed and you ever want to look at your options down the road, you know where I am. — Kristin
Subject: A couple things that might help Hi [First Name] — I can help you organize your loan documents and talk through questions about planning for home upkeep. No pressure, no pitch. Want me to take a look at anything for you? Just reply. — Kristin
Subject: Quick favor (only if it feels right) [First Name], if someone you know is thinking about a first home in Richmond, Henrico, or Chesterfield, I can help them get started. I also welcome veterans and service members with questions about the VA benefit they earned. No worries at all if no one comes to mind — just glad to know you. — Kristin
Hi [First Name], it's Kristin O'Neil (your loan officer). No reason except to say hi and hope the house still feels like home! Always here if you need anything. Reply STOP to opt out.
Hey [First Name]! Kristin here. If anyone you know is thinking about buying, I'd love to help them like I helped you — no pressure either way. Reply STOP to opt out.
"Hi [First Name], it's Kristin — your loan officer from CMS. No reason for the call except I was thinking about your family and wanted to say hi. I hope the house is treating you well. If you ever need anything at all, you've got my number. Take care — talk soon!"
Segment 2 — Not Yet Ready
People who reached out but didn't close. Stay warm; timing changes.Getting Ready for a First Home or VA Conversation
Who: first-time buyers, veterans, and service members who asked about buying and paused. Goal: I offer a preparation plan and let their timeline lead.
Subject: Still in your corner, [First Name] Hi [First Name] — we talked a while back about buying, and life got busy (it happens!). I just wanted you to know I'm still here whenever you're ready to pick it back up. No rush, no pressure. Just reply when the time feels right. — Kristin
Subject: A next step at your pace [First Name], I can help you sort through credit questions, documents, and your buying timeline. You do not need to have everything figured out before we talk. Want me to take a fresh look at where you stand? No commitment, just clarity. — Kristin
Subject: Questions about the VA benefit? Hi [First Name] — if you are a veteran or service member, I can explain the VA benefit you earned and what a lender still needs to review. Educational content; not endorsed by or affiliated with any government agency; not a commitment to lend. Would a conversation help? I can start with your questions. — Kristin
Subject: Whenever you're ready [First Name], I'll keep this short: my door is open. Months from now or next week — when you want to talk about buying, I'll pick up right where we left off, no judgment. Take care of yourself. — Kristin
Hi [First Name], it's Kristin from CMS Mortgage. No pressure at all — just checking in to say I'm still here whenever you want to revisit buying. Reply STOP to opt out.
Hi [First Name], Kristin here from CMS Mortgage. I can help you make a document list for your first home in the Richmond area. Would that help? Reply STOP to opt out.
"Hi [First Name], it's Kristin O'Neil from CMS Mortgage. We chatted a while back about buying a home, and I just wanted to reconnect — no agenda. Whenever you're ready to look again, I'd love to help. No rush at all. Give me a call when it's a good time. Take care!"
Segment 3 — Your Sphere
Friends, family, community who may not know what you do.My Richmond Community
Who: people who know me through family, friendships, work, or community in Richmond, Henrico, and Chesterfield. Goal: I let them know I welcome first-home and VA questions.
Subject: A little about what I actually do Hi [First Name] — I help first-time buyers, veterans, and service members in Richmond, Henrico, and Chesterfield understand home loans as a loan officer with CMS Mortgage. I can help with questions before a buying date is set. If that's ever you, or someone you love, I'm here. — Kristin
Subject: In case it helps someone you love [First Name] — I welcome questions from veterans and service members about the VA benefit they earned. I can explain the process and what needs review, one step at a time. Educational content; not endorsed by or affiliated with any government agency; not a commitment to lend. No pressure — just want to be useful. — Kristin
Subject: Getting ready for a first home Hi [First Name] — I can help a first-time buyer make a document list and sort out questions about credit, home upkeep, and moving plans in Richmond, Henrico, or Chesterfield. I am happy to start with whatever question is on their mind. — Kristin
Subject: Always here for your people [First Name], I'll keep it simple — if anyone you know has a first-home or VA question, I would be glad to help them understand their next step. Thank you for being in my corner. — Kristin
Hey [First Name]! It's Kristin. Quick heads-up in case it's ever useful — I help first-time buyers, veterans, and service members in Richmond, Henrico, and Chesterfield as a loan officer with CMS Mortgage. If you or anyone you know ever has questions, I'm here! Reply STOP to opt out.
Hi [First Name]! Kristin here. I can help someone preparing for a first home sort out documents and next steps. Feel free to pass along my name if that would help. Reply STOP to opt out.
"Hey [First Name], it's Kristin! Nothing big — I just realized you might not even know I help first-time buyers, veterans, and service members with home-loan questions in Richmond, Henrico, and Chesterfield. So if you or anyone you love ever has a home question, big or small, I want to be your person. That's it! Give me a call sometime. Take care!"
Your simple cadence
Consistent and human beats clever and occasional.| Segment | First touch | Then | Ongoing |
|---|---|---|---|
| Past Clients | Warm text or call (no ask) | Home-iversary + helpful email | Check in every ~90 days; celebrate their moments |
| Not Yet Ready | No-pressure reconnect email | I offer a first-home or VA conversation | Light touch every ~60 days until they're ready |
| Your Sphere | "Here's what I do" message | I share get-ready steps | Show up naturally; post your content; stay visible |
The only rule: personalize every message and only contact people you actually have a relationship with. This is reconnecting with people who know you — never cold blasting. Texts go to people who'd expect to hear from you, every text offers an easy opt-out, and nothing here is automated without your review.