Thursday is your Database Day.
Run this kit during your Power 2 Hours — 8–10 AM Thursday. Lead with reconnect outreach before anything else hits your calendar.
This kit powers 13 of your 23 daily contacts — your 10 database touches and 3 referral asks. (Agent + lead follow-up live on their own theme days.)
Five texts today. That's the whole start.
Don't overthink it. Reactivation isn't a campaign — it's caring out loud.
The "100 people you know" list
You know more people than you think. Aim for ~10 in each row.You don't need to buy leads — you need to remember who already knows and trusts you. Fill in roughly 10 names per category and you'll have a warm list of 100 fast.
Segment 1 — Past Clients
They already trust you. Stay top of mind; referrals follow.Past Clients
Who: anyone you've closed a loan for. Goal: stay in their life, not their inbox. Most referrals come from being remembered, not from asking.
Subject: Thinking of you, [First Name] Hi [First Name] — no reason for this email except to say I hope you and the family are doing great in the new place. Buying with you was one of my favorites. If you ever need anything — a referral for a contractor, a question about your loan, anything — I'm one text away. — Kristin
Subject: Happy home-iversary, [First Name]! [First Name], can you believe it's been [X] year(s) since you got the keys? That day still makes me smile. No ask here — just celebrating you. If anything's changed and you ever want to look at your options down the road, you know where I am. — Kristin
Subject: A couple things that might help Hi [First Name] — sharing two quick things homeowners ask me about: keeping your info handy in case rates ever shift, and how to think about home projects. No pressure, no pitch. Want me to take a look at anything for you? Just reply. — Kristin
Subject: Quick favor (only if it feels right) [First Name], I built my work on families like yours trusting me with the people they love. If you know someone nervous about buying their first home, I'd be honored to take care of them the way I took care of you. No worries at all if no one comes to mind — just glad to know you. — Kristin
Hi [First Name], it's Kristin O'Neil (your loan officer). No reason except to say hi and hope the house still feels like home! Always here if you need anything. Reply STOP to opt out.
Hey [First Name]! Kristin here. If anyone you know is thinking about buying, I'd love to help them like I helped you — no pressure either way. Reply STOP to opt out.
"Hi [First Name], it's Kristin — your loan officer from CMS. No reason for the call except I was thinking about your family and wanted to say hi. I hope the house is treating you well. If you ever need anything at all, you've got my number. Take care — talk soon!"
Segment 2 — Not Yet Ready
People who reached out but didn't close. Stay warm; timing changes.Not Yet Ready / Didn't Close
Who: folks who inquired, got pre-qualified, or started but paused. Goal: be the person they come back to when the timing is finally right — without nagging.
Subject: Still in your corner, [First Name] Hi [First Name] — we talked a while back about buying, and life got busy (it happens!). I just wanted you to know I'm still here whenever you're ready to pick it back up. No rush, no pressure. Just reply when the time feels right. — Kristin
Subject: The part that stops most people [First Name], the #1 reason people pause is they think they're "not ready." Usually they're closer than they think — they just need a clear next step. Want me to take a fresh look at where you stand? No commitment, just clarity. — Kristin
Subject: A free guide that might help Hi [First Name] — I made a short, plain-language guide for buyers getting ready. It walks through the whole path, one step at a time. Want me to send it over? Just say the word. — Kristin
Subject: Whenever you're ready [First Name], I'll keep this short: my door is open. Months from now or next week — when you want to talk about buying, I'll pick up right where we left off, no judgment. Take care of yourself. — Kristin
Hi [First Name], it's Kristin from CMS Mortgage. No pressure at all — just checking in to say I'm still here whenever you want to revisit buying. Reply STOP to opt out.
Hey [First Name]! Kristin here. I have a free, plain-language buyer guide that a lot of people found helpful. Want me to send it? No strings. Reply STOP to opt out.
"Hi [First Name], it's Kristin O'Neil from CMS Mortgage. We chatted a while back about buying a home, and I just wanted to reconnect — no agenda. Whenever you're ready to look again, I'd love to help. No rush at all. Give me a call when it's a good time. Take care!"
Segment 3 — Your Sphere
Friends, family, community who may not know what you do.Your Everyday Sphere
Who: people who know you but maybe not that you're a loan officer — friends, family, neighbors, community. Goal: let them know you're their person, naturally.
Subject: A little about what I actually do Hi [First Name] — you might not know this, but I help people here in Central Virginia buy their homes as a loan officer with CMS Mortgage. First-time buyers, condo and townhome buyers, move-up buyers, self-employed folks — especially the ones who feel nervous to even ask. If that's ever you, or someone you love, I'm here. — Kristin
Subject: In case it helps someone you love [First Name] — so many people think they can't buy a home when they actually can. If you know anyone renting who's wondered "could that be me?", send them my way. I'll explain everything in plain language, one step at a time. No pressure — just want to be useful. — Kristin
Subject: Free guides for anyone curious about buying Hi [First Name] — I put together a few short, free guides for buyers (first-time, condo and townhome buying, low-down-payment paths, and self-employed). Feel free to share them with anyone who might be thinking about a home. Happy to walk anyone through them personally. — Kristin
Subject: Always here for your people [First Name], I'll keep it simple — the people I serve come from people like you trusting me with the ones they care about. If anyone you know ever has a home question, I'd be honored to help. Thank you for being in my corner. — Kristin
Hey [First Name]! It's Kristin. Quick heads-up in case it's ever useful — I help families buy homes here in Central Virginia (loan officer w/ CMS Mortgage). If you or anyone you know ever has questions, I'm here! Reply STOP to opt out.
Hi [First Name]! Kristin here. I made some free home-buying guides — feel free to share with anyone curious about buying. Happy to help them personally too. Reply STOP to opt out.
"Hey [First Name], it's Kristin! Nothing big — I just realized you might not even know I help families buy homes now, as a loan officer here in Central Virginia. So if you or anyone you love ever has a home question, big or small, I want to be your person. That's it! Give me a call sometime. Take care!"
Your simple cadence
Consistent and human beats clever and occasional.| Segment | First touch | Then | Ongoing |
|---|---|---|---|
| Past Clients | Warm text or call (no ask) | Home-iversary + helpful email | Check in every ~90 days; celebrate their moments |
| Not Yet Ready | No-pressure reconnect email | Offer a free guide; gentle value | Light touch every ~60 days until they're ready |
| Your Sphere | "Here's what I do" message | Share the free guides | Show up naturally; post your content; stay visible |
The only rule: personalize every message and only contact people you actually have a relationship with. This is reconnecting with people who know you — never cold blasting. Texts go to people who'd expect to hear from you, every text offers an easy opt-out, and nothing here is automated without your review.