First 30 Days · Social Starter Kit · Kristin O'Neil

Where this fits your week Content is your attraction layer — it runs during your 2 weekly film bursts and fills the pipeline that feeds your Daily 23 lead follow-ups, plus gives you something real to say on Buyers day (Wednesday).

Do this first

Three moves to start posting this week.

You don't need a studio or a plan. You need to start. Here's the order.

Film Post 1 — your "reintroduce" intro today. One take, phone propped up, good light. Done beats perfect.

Block two 20-minute "film bursts" this week (e.g. Tue & Fri). Shoot 2–3 posts each burst — that's your whole week in 40 minutes.

Post Mon / Wed / Fri. Reply to every comment and DM — that's where the loans actually come from.

Your 4 content pillars

Every post is one of these four. Rotate them so you never run dry.

Pillar 01

First-time buying in Richmond

I explain the first-home process for Richmond, Henrico, and Chesterfield buyers. We start with questions, compare options, and plan before touring.

Pillar 02

VA: the benefit veterans and service members earned

I give the earned VA benefit its own space. I explain service eligibility, documents, and loan review without treating any step as a promise to lend.

Pillar 03

Get-ready coaching

I help you organize questions, documents, and a savings plan. We can talk about pre-approval before you shop and what still needs review afterward.

Pillar 04

Richmond local

I bring the loan conversation back to your daily life in Richmond, Henrico, or Chesterfield. Your commute, home costs, and routine help shape a plan that fits your priorities.

The 8-week theme map

A theme per week so you always know what to film. Weeks 1–2 are written below.

Meet Kristin and start locally

First-home · VA · Richmond

Compare paths and prepare

VA · FHA · Get-ready

Your VA benefit questions

VA benefit

Build a workable savings plan

Get-ready coaching

Your first-home roadmap

First-time buying in Richmond

Richmond and the surrounding counties

Richmond local

VA documents and move timing

VA benefit

Pre-approval before house hunting

Get-ready coaching

Week 1 — Your Richmond starting point

Introduce yourself and make first-timers feel safe.

First-time buying in RichmondWeek 1 · Post 1 · Intro

Buying in Richmond? I can help you find your starting point.

Film this~25 sec

I'm Kristin with CMS Mortgage Solutions. If your first home search starts in Richmond, Henrico, or Chesterfield, I can help you sort through the loan questions. I start with your plans, your budget, and what feels unclear. Then I explain what needs a closer look. Message me with the question you keep coming back to.

On-screen textYour Richmond home-loan guideRichmond · Henrico · ChesterfieldStart with your plansFirst-home questions welcomeAsk Kristin

Caption

Your first home comes with plenty to learn. I can help you put the loan steps in order before you start touring. Tell me what you want to understand first. NMLS# 266528 Compliance: General education only; not a commitment to lend. Credit, income, and property review apply.

Hashtags

#RichmondHomes #HenricoVA #ChesterfieldVA #FirstTimeHomeBuyer #CMSMortgage

VA: the benefit you earnedWeek 1 · Post 2 · VA benefit

Served in the military? Put your VA home-loan benefit on the question list.

Film this~20 sec

If you're a veteran or service member planning a Richmond home search, I'd like to help you understand the VA benefit you earned through service. I'll explain how we review service eligibility and the loan application. Those are separate steps. Ask me for a VA conversation before you decide which loan path to explore.

On-screen textVeterans and service membersUnderstand your VA benefitService and loan reviews differAsk me where to begin

Caption

I want veterans and service members to have room to ask about their earned VA benefit. I'll explain the review steps in everyday language. Message me with your VA questions. Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend.

Hashtags

#VALoans #VeteranHomeBuyer #MilitaryHomeBuyer #RichmondHomes #CMSMortgage

Richmond localWeek 1 · Post 3 · Richmond local

Before we compare houses, I want to hear about your ordinary Tuesday.

Film this~25 sec

A home search around Richmond, Henrico, or Chesterfield starts with more than bedrooms. I ask what your regular week looks like. Think about your commute, errands, and time at home. Your agent can help you explore locations. I can help you consider the home costs alongside the rest of your budget. What belongs on your must-have list?

On-screen textPicture your daily routineRichmond · Henrico · ChesterfieldWrite your must-havesLeave room in your budget

Caption

I want your home plan to leave room for the life you live every day. Start with your routine, then bring me your budget questions as you explore Richmond and the surrounding counties. Compliance: General education only; not a commitment to lend. Credit, income, and property review apply.

Hashtags

#RichmondVA #HenricoVA #ChesterfieldVA #HomeSearch #CMSMortgage

Get-ready coachingWeek 1 · Post 4 · Document prep

Your homebuying folder can start with a question list.

Film this~25 sec

Before you hunt for every document, tell me how you earn income and when you hope to move. I'll help you build a document list for your situation. Keep income records, bank statements, and debt details somewhere you can find them. I'll explain how to share them securely when needed. Please keep personal documents out of social messages.

On-screen textWrite down your questionsTell me your timelineGather income recordsKeep debt details handyUse secure document sharing

Caption

I can help you sort the paperwork into manageable steps. Ask me for a starting list. Please don't send bank statements or personal identification through a comment or DM. Compliance: General education only; not a commitment to lend. Credit, income, and property review apply.

Compliance: educational only — General education only; not a commitment to lend. Credit, income, and property review apply.

Hashtags

#GetMortgageReady #FirstTimeHomeBuyer #RichmondMortgage #BuyerPreparation #CMSMortgage

First-time buying in RichmondWeek 1 · Post 5 · Free guides

Want to read a little before you call? Start with my free guides.

Film this~20 sec

If you'd rather read before talking, I can point you toward my free buyer guides. Start with the first-time buyer roadmap or the readiness guide. You can read a section, jot down a question, and pause there. I'll help connect what you read to your own plans. Message me for the guide that fits where you are today.

On-screen textFree buyer guidesFirst-home roadmapReadiness checklistRead, pause, ask me

Caption

You can take your time learning the steps. Ask me for the first-home roadmap or readiness guide, then bring me the part you want to talk through. Compliance: General education only; not a commitment to lend. Credit, income, and property review apply.

Hashtags

#FirstHome #RichmondHomeBuyer #HomebuyingGuides #GetMortgageReady #CMSMortgage

Week 2 — VA, loan options, and preparation

Explain VA steps, compare options, and prepare before shopping.

VA: the benefit you earnedPrograms varyWeek 2 · Post 6 · VA paperwork

VA paperwork on your mind? I can explain the first document to ask about.

Film this~25 sec

For a VA home loan, one document we'll discuss is the Certificate of Eligibility. It helps document your eligibility for the benefit. It doesn't replace the lender's review of your income, credit, and the property. I'll explain what each step is for and how to approach the paperwork. Send me your questions about getting started.

On-screen textVA Certificate of EligibilityUnderstand what it showsLoan review is a separate stepAsk me about the paperwork

Caption

A VA Certificate of Eligibility is part of the process, not the whole lending decision. I can help you understand its role and the review that follows. Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend.

Compliance: educational only — VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend.

Hashtags

#VALoanEducation #VeteranHomeBuyer #MilitaryHomeBuyer #RichmondMortgage #CMSMortgage

First-time buying in RichmondPrograms varyWeek 2 · Post 7 · FHA

FHA is a loan option to compare, not a label for a buyer.

Film this~25 sec

When you ask me about FHA, I start by explaining that it's a mortgage program with its own requirements. We can discuss credit, income, the property, and mortgage insurance in plain language. Then I'll help you compare it with other options worth reviewing. You don't need to choose a program before our first conversation.

On-screen textFHA in plain termsReview the requirementsAsk about mortgage insuranceCompare before choosing

Caption

I can explain FHA without assuming it's the right answer for you. Bring me your questions about requirements and how the options differ. Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend.

Compliance: educational only — VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend.

Hashtags

#FHALoan #FirstTimeHomeBuyer #RichmondMortgage #LoanEducation #CMSMortgage

VA: the benefit you earnedPrograms varyWeek 2 · Post 8 · VA move planning

Planning a move with military orders? Bring the timing questions to me early.

Film this~25 sec

If military orders are shaping your move, let's talk about the timeline before you build your home search around it. For a VA loan, I can help you understand what we'll need to review about income, service, and plans to live in the home. Tell me what you know so far. We'll identify what still needs checking.

On-screen textMilitary move on the horizonTalk through your timelineReview plans for the homeBring me the open questions

Caption

Military moves can leave a lot to coordinate. I can help you organize the VA loan questions alongside your Richmond-area home search. Please share sensitive records only through a secure channel. Compliance: VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend.

Compliance: educational only — VA, FHA, and USDA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend.

Hashtags

#MilitaryMove #VALoans #VeteranHomeBuyer #RichmondHomes #CMSMortgage

Get-ready coachingWeek 2 · Post 9 · Down-payment myth

Is the 20% down myth setting your whole savings goal?

Film this~25 sec

I wouldn't set a homebuying savings goal around one rule you've heard. The idea that every buyer needs 20% down leaves out other possibilities. I can help you explore down-payment options and talk about closing costs and money to keep on hand. Requirements depend on the loan and your situation. Let's build the savings conversation around your plans.

On-screen textMyth: every buyer needs 20% downAsk about your optionsPlan for closing costs tooKeep a savings cushion in mind

Caption

I want you to see the whole savings picture. A down payment is one part of it. Ask me what else to plan for before you set your homebuying goal. Compliance: General education only; not a commitment to lend. Credit, income, and property review apply.

Hashtags

#DownPaymentMyth #FirstTimeHomeBuyer #RichmondHomes #HomebuyingPreparation #CMSMortgage

First-time buying in RichmondWeek 2 · Post 10 · Before you shop

Before a Richmond open house fills your weekend, let’s talk pre-approval.

Film this~20 sec

I like to talk about pre-approval before your home search gets busy. It's a chance to review your finances and discuss a shopping range. It isn't a final lending decision. The full credit, income, and property review still matters. If you're planning your first home search in Richmond, Henrico, or Chesterfield, call me before you fill the calendar.

On-screen textPlan before you shopDiscuss pre-approvalFull review still appliesRichmond · Henrico · Chesterfield

Caption

I can walk you through pre-approval and what comes after it. Start with a conversation about your plans, then decide when to take the application step. NMLS# 266528 Compliance: General education only; not a commitment to lend. Credit, income, and property review apply.

Hashtags

#FirstTimeHomeBuyer #RichmondHomes #HenricoVA #ChesterfieldVA #CMSMortgage