CMS Mortgage · Kristin O'Neil · Richmond, Virginia

Visuals & Graphics

My four pillars, in words and pictures.

My library pairs 8 graphics with captions about first-time buying in Richmond, the VA benefit, get-ready coaching, and Richmond local. I plan two VA captions in every eight posts. I check that each existing image matches its caption before publication.

8 IG graphics 6 brand photos CMS blue & orange Square + 16:9

Announcement & pillar graphics

1:1 squares. Pair with your written captions from the content kits.

Reintroduce — "Hi, I'm Kristin"Save

Get-ready coaching — I start with a document listSave

First-time buying in Richmond — I welcome questionsSave

VA pillar — I explain the earned benefit; artwork needs reviewReg ZSave

VA pillar — I explain the review process; artwork needs reviewReg ZSave

Get-ready coaching — I help with credit and document questionsSave

First-time buying — I welcome the 20% down questionSave

Central Virginia — make home possible graphic

Richmond local — I discuss Richmond, Henrico, and ChesterfieldSave

Use these the right way

Save & post in 3 steps

I rotate my four pillars evenly. The VA captions need matching artwork before use; the current images are unchanged. My VA captions explain the benefit veterans and service members earned. Educational content; not endorsed by or affiliated with any government agency; not a commitment to lend.

1 · Tap SaveI save the graphic or photo for the topic I plan to explain.

2 · Pair a captionI match my caption to the image and check the wording on the artwork.

3 · Post itI publish after the image, caption, and required review are complete.

Brand photo library

Illustrative homeownership imagery for my Richmond-area content.

Use these as scene/background imagery — they're brand-style homeownership photos, not photos of Kristin. For a personal touch, pair them with your real headshot or a quick selfie video. Add your caption + on-screen text from the content kits.