◆ Marketing HQ — Chelsi's whole system, one link · internal · noindex
CMS Mortgage · Marketing HQ

Chelsi "Chelsi" ZajacYour whole marketing system — one link.

Positioning, launch page, 90 days of content, free guides, your borrower & database engines, the realtor playbook, and a 12-month plan — the entire system behind a single link.

Loan Officer · NMLS# 2318458 Hampton Roads, VA VA · FHA VA · CA
New here? Start with your 5-minute welcome
Week one

Three moves. Then run the rhythm.

Do these before anything else.

01
Read your Positioning page, then send your Launch page to 10 people and film your reintroduce video.
02
Start the First 30 Days content and build your "100 people" list.
03
Pick 2 agents to approach with the outreach cadence + partner one-pager.
Your operating rhythm Run it on a weekly rhythm: lead with each Theme Day during Power 2 Hours (8–10 AM) and hit your Daily 23 contacts.
Mon AgentsTue TransactionsWed BuyersThu DatabaseFri Power 60Daily 23 = 10 db · 5 agent · 5 lead · 3 referral
00

Your Operating System

The engine every page below feeds — start here, then run the rhythm.
The Operating System5 Theme Days + the Daily 23 + Power 2 Hours (8–10 AM) — the rhythm every other page plugs into. /chelsi-zajac/system/
01

Foundation

Who you are, how you sound, and the page you send everyone.
Positioning & Brand VoiceYour niche, differentiator, angles, and voice rules — the spine. /chelsi-zajac/positioning/ Meet Chelsi — Launch PageThe page you send everyone: your story, how you help, click-to-call. /chelsi-zajac/launch/
02

Content

Pillars, 90 days of posts written out, and how it runs.
4content pillars
40posts written
28ready hooks
First 30 Days Social4 pillars + 10 Week 1–2 posts — hook, film-this, chips, caption. /chelsi-zajac/social/ 90-Day Content CalendarWeeks 3–12 · 30 posts, search-matched to Hampton Roads buyers. /chelsi-zajac/calendar/ Social & Video PlaybookBios, channel roles, 2-film-burst rhythm, 28-hook bank, 5-min check. /chelsi-zajac/playbook/ Brand Photos4 brand homeownership photos + feature images — tap to save. /chelsi-zajac/visuals/ Social Graphics8 post-ready 1:1 brand cards — tap to download, pair with a caption. /chelsi-zajac/graphics/
03

Borrower demand

Guides to hand out, emails that nurture, and your database engine.
Free Buyer GuidesFree buyer guides — read in your browser, no form required. /chelsi-zajac/guides/ Borrower Nurture Emails16 ready-to-send emails: welcome, "not ready yet," and pre-approval → close. /chelsi-zajac/emails/ Database Reactivation KitYour "100 people" list + email/SMS/call scripts (Thursday = Database). /chelsi-zajac/database/ Convert — Catch & CloseThe 5-minute lead capture, the application close, and 7 objection scripts (every one rate-safe). /chelsi-zajac/convert/
04

Realtor growth

Build referral partners the right way — value first, RESPA-clean.
Realtor One-PagerThe agent-facing leave-behind + RESPA §8 — read & print in-browser. /chelsi-zajac/partners/ Co-Marketing Playbook12 plays with effort + RESPA §8 chips (Monday = Agent partnerships). /chelsi-zajac/comarketing/ Outreach SequencesWho to approach + the 4-touch cadence and objection answers. /chelsi-zajac/outreach/
05

Plan & scorecard

Your first year mapped out — and the numbers to run it by.
12-Month Marketing PlanNorth-star, the engine, big bets, quarterly roadmap, and idea bank. /chelsi-zajac/plan/ Scorecard — Know Your NumbersThe conversion funnel, 5 ratios, daily/weekly trackers, and the Friday review. /chelsi-zajac/scorecard/

The two rules — every post, every partnership

Always identify yourself. Name, "Loan Officer, CMS Mortgage Solutions," and Individual NMLS# 2318458 on anything public. Never quote a rate or "guarantee" approval. Equal Housing Lender.

Value-for-value, never referral-for-referral. Shared costs split by fair market value, pro-rata. Never pay for — or trade — anything of value for referrals (federal law — RESPA §8).