Social & Video Playbook · Jessica Mayorga

Where this fits your week I use this rhythm for my weekly outreach — the 2 film bursts fit beside my Daily 23 outreach and support my lead follow-ups, with FHA basics, military-spouse planning, and Spanish-language questions in Norfolk and Hampton Roads.

If you only do three things

I make room for a repeatable week.

I choose a few useful questions ahead of time so filming fits around my work with families.

I use my two bios below to introduce my focus. I keep my application link easy to find.

I reserve two 20-minute film bursts each week for FHA basics, family planning, and bilingual answers.

I aim to answer comments and DMs within 24 hours. I move private loan details to a secure conversation.

My two profile bios

I check platform limits before adding my bio.

Instagram bioFull profile copy

Jessica Mayorga | Loan Officer, CMS Mortgage I explain FHA first, then VA, for Norfolk and Hampton Roads families. Military spouses welcome. Hablo español. NMLS# 1538779 · Equal Housing Lender Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.

Program eligibility

Link in bio → https://cmsmortgage.my1003app.com/1538779/register

TikTok bioShorter profile copy

I explain FHA and VA in Norfolk. Se habla español. NMLS# 1538779 · CMS Mortgage Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.

Link → I invite buyers to apply at the link or message me an FHA question.

I keep my public profile identification visible: name, "Loan Officer, CMS Mortgage Solutions," NMLS# 1538779, and Equal Housing Lender. I keep lending promises and pricing claims out of my bio.

What each channel is for

I adapt each answer for where I share it.

Your main stage

Instagram 3–4× / week

I post FHA explainers here first. I use Stories for a Norfolk budget question or an invitation to ask in Spanish. I keep each video focused on one idea.

Education + discovery

TikTok 3–4× / week

I share short explanations of FHA paperwork and loan terms. I also answer military-spouse questions about communication and planning. I add clear captions in the language I use.

Community + military

Facebook 3–4× / week

I share practical homebuying questions with Hampton Roads households. I include Spanish captions and military-family planning topics. I check group rules before sharing a post.

Long-tail search

YouTube Shorts 1–2× / week

I save my clearest FHA and VA explanations here. I use titles about the actual question, such as FHA costs or planning a Norfolk move. I review the information before reusing an older video.

My two filming sessions

I set aside time for a few clear answers.

Session 1 — FHA and language Pick a day · ~20 min

I record 3 videos in a quiet spot with my notes nearby.
I record one FHA explanation, one Spanish-language answer, and one Norfolk planning tip.
I finish recording before I review captions.

Session 2 — Family questions Pick a 2nd day · ~20 min

I record 2 videos: one military-spouse question and one invitation to talk about FHA or VA.
I ask about family schedules without claiming military experience.
I check all five posts for clear wording before sharing.

I plan to post Monday / Wednesday / Friday and use the remaining answers when useful. I make time to check comments and messages each day. I respond to questions without asking for private records on social media.

The 28-hook bank

I choose a hook and answer one question. Educational content only. Not endorsed by or affiliated with any government agency; not a commitment to lend. Eligibility and loan terms depend on individual review.

Pillar 01 FHA First · Costs & Questions

"I start FHA conversations with the life you want room for."

"I can explain FHA in Spanish, one question at a time."

"I want you to ask about FHA mortgage insurance early."

"I look at more than the down payment when we discuss FHA."

"I ask about income changes before building your FHA document list."

"I help you separate an FHA question from a home-search decision."

"I want your Norfolk budget to include the costs after moving day."

Pillar 02 Military Spouses · Move Planning

"I ask military spouses which part of the move needs clarity first."

"I put deployment dates into our planning conversation early."

"I want to hear about a spouse's job change before we discuss timing."

"I can help your family prepare questions across time zones."

"I check signing arrangements before an absent spouse needs them."

"I can talk through your Norfolk plans while you're still packing."

"I leave room for renting when buying doesn't fit the move."

Pillar 03 English & Spanish · Clear Steps

"I welcome the question you would rather ask in Spanish."

"I explain unfamiliar loan words without expecting you to know them."Program eligibility

"I ask who you want included in our homebuying conversation."

"I show you how to share financial documents securely."

"I would rather explain a request twice than leave you wondering."

"I ask about your family budget before discussing a home search."

"I can help you write down what still needs an answer."

Pillar 04 Norfolk Home · FHA & VA

"I compare FHA and VA questions with your household in mind."

"I explain what a VA certificate tells us and what it doesn't."

"I welcome military-spouse questions without assuming VA eligibility."

"I ask about Norfolk commutes as part of your daily budget."

"I help you plan for a lease date that doesn't match your move."

"I ask which home costs you want explained before choosing a program."

"I can start with one Norfolk homebuying question today."

Filming basics

I keep the setup simple and the words clear.

Light: I face a window and check that my face is easy to see.

Frame: I steady my phone vertically and leave space for captions.

Audio: I test a short recording to make sure every word is clear.

Length: I open with the question, answer it briefly, and pause between ideas.

Captions: I review captions in both languages. I check accents, punctuation, and loan terms before posting.

One-take energy: I use my everyday speaking voice. I record again if my explanation needs more clarity.

End with the step: I end with one invitation: "Send me your FHA question" or "Ask me in Spanish." I leave the choice with the viewer.

The 5-minute weekly check

I review questions and plan the next useful answer.

I open my insights for Instagram and TikTok to see which topics prompted questions.1 min

I compare posts using saves and shares alongside the questions people send me.1 min

I revisit a quieter post. I check whether its opening question was clear.1 min

I choose next week’s questions. I keep FHA first and make room for family and language needs.1 min

I review unanswered messages. I answer what I can and arrange a private conversation when needed.1 min

I review saves, shares, DMs, and profile taps. I use those signals to choose clearer, more useful explanations.