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CMS Mortgage · Kimberly Davalos-Perez · Phoenix
90-Day Content Calendar
Weeks 3–12 — ten themed weeks, thirty posts written.
Picks up where your First 30 Days kit left off. Every week has a named theme and three fully-written posts — hook, a short "film this" script, on-screen text, a caption in your voice, and hashtags. Built around my conversations about preparing for a first home in Phoenix.
Where this fits your week Content is your attraction layer — it runs during your 2 weekly film bursts and fills the pipeline that feeds your Daily 23 lead follow-ups, plus gives you something real to say on Buyers day (Wednesday).
01
First-home questions
My weekly rhythm for Phoenix first-home questions.
Why these topics
I use these topics to explain FHA, first-time buying, preparation, and business income for buyers in Phoenix and the Valley. Here are the questions I cover through Weeks 3–12:
first time home buyer Phoenixfirst home savings plan ArizonaPhoenix first-home planningFHA loan ArizonaFHA first-time buyer questionsprepare to buy a home in Phoenixself employed mortgagehow much to buy a house in Phoenixrent vs buy Phoenixmortgage pre-approval Phoenixclosing costs Arizonacredit score to buy a housePhoenix home search and commute
3WEEK
Start With Your Life
I begin with your timeline, your questions, and your budget.
Get-Ready Coaching
Get-Ready CoachingWeek 3 · Post 1
My first question is about your timeline, not a house.
Film this~25 sec
Before we talk about listings, I want to know when you hope to move. A lease ending soon and a move next year call for different plans. Tell me what matters to your familia. Podemos empezar con calma.
On-screen textYour moving timelineYour leaseYour family's plansStart with a conversation
Caption
I can help you put a starting point on the calendar. Cuéntame cuándo te gustaría mudarte.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
You do not need mortgage vocabulary to talk with me. Ask what a document means or why I need it. I can explain the steps in English or Spanish, and we can pause whenever something is unclear.
On-screen textAsk in your own wordsEnglish or SpanishPause for questionsUnderstand each step
Caption
I want you to understand what you are signing and why it matters. Pregúntame con confianza.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I start with what you want to keep in your budget after buying. Groceries, transportation, and savings still need room. Before we discuss a home search, I want to hear what feels comfortable for you.
On-screen textKeep room for everyday lifeName your prioritiesPlan before shopping
Caption
Tell me what your budget needs to protect. I will help you bring that into the homebuying conversation.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I help you think about the review and the everyday costs.
Phoenix & the Valley
Phoenix & the ValleySave-worthyWeek 4 · Post 1 · Save-worthy
That Phoenix listing looks good. How does the drive feel?
Film this~25 sec
When you compare homes across the Valley, I suggest looking at your regular trips too. Work, school, and family visits can shape your week. You can check the routes while I help you think through the home budget.
On-screen textPhoenix and the ValleyCheck your regular routesThink about your weekInclude transportation
Caption
I want your Phoenix home search to include the days between weekends. Which drive matters most to you?
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
Before a weekend of tours, start the pre-approval conversation.
Film this~25 sec
I would rather review your starting point before you spend weekends touring homes. We can look at income, credit, and savings and discuss what still needs attention. Pre-approval is an early review. The full loan and property review still come later.
On-screen textPre-approval before shoppingReview your starting pointAsk what is still neededFull review comes later
Caption
Ask me what I need for a pre-approval review before you shop. I will explain the steps and what remains to be checked.
Compliance: Educational only; Pre-approval is not a loan commitment. Full credit, income, and property review and verification are still required.
In Phoenix, I want the home budget to include summer.
Film this~20 sec
When I help you think about owning in Phoenix, I include more than the loan. Ask about utility history and plan for cooling, upkeep, and repairs. Those details can help you decide whether a home fits your everyday budget.
On-screen textPlan for coolingAsk about utilitiesLeave room for upkeepLook beyond the loan
Caption
I can help you list the ownership costs to ask about before you choose a home in the Valley.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I start with your records and how your business works.
Self-Employed Buyers
Self-Employed BuyersWeek 5 · Post 1
Business deposits are only one piece of the picture.
Film this~25 sec
If you work for yourself, I want to understand how your business earns money and what it spends. A busy bank account does not tell the whole story. We can review your records and discuss what documents are needed to evaluate income.
On-screen textIncome needs contextExplain your businessGather your recordsReview comes first
Caption
I can help you sort the paperwork for a self-employed home purchase. Start by telling me how your business earns income.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
If some months are busier than others, tell me that early. I want to understand the pattern before we review your income documents. We can talk through your business history and the records that show the changes over time.
On-screen textBusy and quiet monthsShare the patternBring supporting recordsTalk through the history
Caption
Bring your questions about uneven business income. I will help you understand what needs a closer look.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
Give your business paperwork a home before you buy one.
Film this~20 sec
I suggest keeping your tax returns, business records, and account statements together before we begin. I will give you a document list based on your situation. A clear folder helps us see what we have and what is still missing.
On-screen textOrganize business recordsAsk for your document listKeep complete copiesTrack what is missing
Caption
I can help you build a document list for your business income. You do not need to guess which records to send.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I explain requirements, costs, and the questions to ask.
FHA & First-Time Buying
FHA & First-Time BuyingWeek 6 · Post 1
My FHA conversation starts with your plans for the home.
Film this~25 sec
Before I explain FHA, I ask how you plan to use the home and what your timeline looks like. Then we can discuss the loan's requirements and costs. I want you to understand the option before deciding whether to explore it further.
On-screen textStart with your plansUnderstand FHA requirementsReview the costsAsk about fit
Caption
Ask me to walk through FHA in plain language, with your first-home plans in mind.
Compliance: Educational only; FHA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Buyer and property requirements apply.
FHA & First-Time BuyingSave-worthyWeek 6 · Post 2 · Save-worthy
I want you to ask about FHA mortgage insurance.
Film this~25 sec
A down payment is only part of comparing loans. When we discuss FHA, I also explain mortgage insurance and how it affects the overall cost. I want that conversation to happen early, while you are still weighing your options.
On-screen textFHA mortgage insurancePart of the full costAsk earlyCompare the details
Caption
I can explain the parts of an FHA loan so your comparison goes beyond the down payment.
Compliance: Educational only; FHA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Buyer and property requirements apply.
Primera casa, muchas preguntas. We can take them one at a time.
Film this~20 sec
If FHA is on your list, I can explain what the review involves in English or Spanish. We will talk about your documents, the home, and the questions you want answered. No tienes que entenderlo todo desde el principio.
On-screen textPrimera casaFHA questions welcomeEn español o inglésOne topic at a time
Caption
Hablemos de tu primera casa. I can walk you through FHA questions without rushing the conversation.
Compliance: FHA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Buyer and property requirements apply.
I connect the home budget with the routines you care about.
Phoenix & the Valley
Phoenix & the ValleyWeek 7 · Post 1
I would put your lease date on the homebuying checklist.
Film this~25 sec
If you rent in Phoenix, tell me when your lease ends before choosing a target move date. I can explain the loan process while you review your lease terms. Leave room to discuss timing with everyone involved before making moving plans.
On-screen textCheck your lease datesDiscuss the loan timelinePlan the transitionKeep moving plans flexible
Caption
I want your lease timeline and home search to work together. Bring the dates to our first conversation.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
A listing price cannot tell me your whole ownership budget.
Film this~25 sec
As you compare homes in the Valley, I can help you think through taxes, insurance, and any association costs alongside the loan. You will also want room for maintenance. Let's look at those pieces before you settle on a search range.
On-screen textLook beyond the listingAsk about insuranceCheck association costsPlan for maintenance
Caption
I will help you ask about costs that do not appear in the listing headline.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
When a Phoenix listing catches your eye, I suggest thinking about daily routines as well as the rooms. Where will you work? How will the commute feel? Tell me what you need your budget to support while you compare homes.
On-screen textPicture daily routinesConsider the commuteName your must-haves
Caption
I want to hear what a home needs to do for your everyday life. Start with your regular week.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
A fresh start can be a document list, not a deadline.
Film this~25 sec · bilingual
If buying feels far away, I can help you choose a small place to begin. We might start by organizing income records or talking through savings. Vamos paso a paso. You can ask questions before you choose a moving date.
On-screen textChoose a starting pointOrganize your recordsPaso a pasoSet your own pace
Caption
I can help you turn a big homebuying question into a manageable next step. Empecemos con lo básico.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
If something on your credit report worries you, bring the question to me. I can explain how credit fits into a loan review and what may need attention. Antes de hacer cambios, hablemos. I cannot promise a particular score or outcome.
On-screen textAsk about your creditReview before making changesHablemos con calmaOutcomes vary
Caption
I welcome the questions you may feel unsure about asking. Hablemos con calma about where to start.
Compliance: Educational only; not credit-repair advice. Credit outcomes vary. Not a commitment to lend.
Your family can join the conversation without rushing the decision.
Film this~20 sec · bilingual
If a family member helps you think through a first home, you can invite them to ask questions with you. I will explain the steps and keep your goals at the center. La decisión merece tiempo. We can slow down when you need to.
On-screen textInvite your questionsInclude family if you wishKeep your goals in viewTake time to understand
Caption
I can explain the process with your familia involved, if that is what you want. Tus preguntas cuentan.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I would ask about gift paperwork before money moves.
Film this~25 sec
If someone wants to help with your home purchase, tell me before transferring funds. I can explain the documentation to ask about for the loan you are considering. Who can give a gift and how it is recorded depend on the loan's rules.
On-screen textTalk before transferringAsk about gift rulesKeep the recordsRequirements depend on the loan
Caption
I can help you ask the right questions before family funds become part of your purchase plan.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
The 20% myth is a reason to ask, not a reason to stop.
Film this~25 sec
If you have heard that every home purchase requires 20% down, I want to clear up that assumption. Down-payment requirements depend on the loan and your situation. I can help you review options and the other costs that belong in your savings plan.
On-screen textMYTH: every buyer needs 20%Requirements varyReview your optionsInclude other purchase costs
Caption
I can help you separate the 20% myth from the questions that matter for your own first-home plan.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I want your savings plan to reach past moving day.
Film this~20 sec
When we talk about money for a first home, I include more than the down payment. We can discuss closing costs and what you want to keep available afterward. I want you to have room to think about the move and everyday needs too.
On-screen textDown paymentClosing costsMoving needsMoney to keep available
Caption
Bring me your savings questions. I will help you outline the categories before you choose a target.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I help you identify the records and updates to discuss.
Self-Employed Buyers
Self-Employed BuyersWeek 10 · Post 1
Before you change how you pay yourself, let's talk.
Film this~25 sec
If you own a business and are thinking about changing how you take income, tell me about your homebuying plans too. I can explain what the loan review may need. Your tax professional can help with tax decisions while we discuss documentation.
On-screen textShare planned changesDiscuss income recordsCoordinate with your tax professionalKeep the timing in view
Caption
I can help you understand the mortgage paperwork questions to consider alongside a business change.
Compliance: Educational only; not tax advice. Income documentation is reviewed individually. Not a commitment to lend.
A new business structure or a shift in your work can raise questions during a mortgage review. Tell me what changed and when. I can help you identify the records to gather so the review starts with a clearer picture.
On-screen textExplain what changedNote when it changedGather the recordsReview your next steps
Caption
If your business looks different this year, bring that up early. I will help you work through the document questions.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
A new client contract belongs in our conversation.
Film this~20 sec
If you work for yourself and recently signed a new contract, tell me about it. I will explain how it may fit with the rest of your income records. One document does not decide the loan review, so we need to look at the full picture.
On-screen textShare business updatesKeep your contractsReview the full pictureAsk what else is needed
Caption
I can help you understand which business updates to share as you prepare for a home purchase.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I explain the paperwork and the path toward closing.
FHA & First-Time Buying
FHA & First-Time BuyingWeek 11 · Post 1
An FHA appraisal and a home inspection answer different questions.
Film this~20 sec
When we discuss an FHA purchase, I want you to understand the property's review too. An appraisal does not replace a home inspection. I can explain the loan-related steps, and you can discuss inspection questions with your real estate agent and inspector.
On-screen textFHA property reviewAppraisal and inspection differAsk who handles what
Caption
I will help you sort out who handles each part of the property review before you make assumptions about the home.
Compliance: Educational only; FHA content is educational and not endorsed by or affiliated with any government agency; not a commitment to lend. Buyer and property requirements apply.
Send me the confusing document question before it grows.
Film this~25 sec
If a loan document uses a term you do not understand, ask me to explain it. We can go through what it means and why it is being requested. You do not need to pretend the paperwork makes sense on the first read.
On-screen textAsk about unfamiliar termsUnderstand each requestTake time to readKeep questions coming
Caption
I would rather pause for your question than have you sign something you do not understand.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
Signing is a step. Confirm the move-in timing too.
Film this~20 sec
Before you schedule the moving truck, I suggest confirming when the home will actually be available to you. Signing documents and receiving keys may happen at different times. I can explain the loan milestones while you confirm possession details with your real estate team.
On-screen textUnderstand closing milestonesConfirm possession timingCoordinate the moveAsk before booking
Caption
I can help you understand the steps still ahead of closing. Confirm the key handoff before making firm moving plans.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I make space for questions before we decide what comes next.
Get-Ready Coaching
FHA & First-Time BuyingWeek 12 · Post 1
You can bring one question instead of a whole plan.
Film this~20 sec
If you are considering a first home in Phoenix, send me the part you want to understand first. It might be savings, income paperwork, or timing. Podemos hablar de eso primero. I will help you decide what to explore next.
On-screen textStart with your questionPhoenix first-home plansEn español o inglésChoose the next step
Caption
I can start wherever your question starts. En español o inglés, let's make the next step clear.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
I welcome general homebuying questions here. For details about your income or credit, ask me how to connect privately and share documents securely. Pregunta sin pena. I can point you toward the right conversation without putting your information in public.
On-screen textGeneral questions welcomeProtect personal informationAsk how to share securelyPregunta sin pena
Caption
Ask me a general question below. Para tus datos personales, let's use a private, secure process.
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.
FHA & First-Time BuyingCloseWeek 12 · Post 3 · Close
Let's choose the first task you can actually finish.
Film this~25 sec
When you reach out, I will ask about your timing and what you want help with. Then we can choose a useful next task, such as gathering records or reviewing the application steps. No tienes que resolverlo todo hoy.
On-screen textTell me your timelineChoose a useful taskAsk about the applicationTake it step by step
Caption
Message me about your first-home plans or use the application link in my bio. I can walk through the next steps with you. Hablemos cuando estés lista o listo. NMLS# 1707925
Compliance: Educational only; requirements and individual circumstances vary. Not a commitment to lend.